Best Global Green Brands 2014

chew on this

Catching Up With McDonald's Cross-America Listening Tour

Posted by Shirley Brady on May 2, 2012 07:54 PM

As part of McDonald's cross-USA "listening tour" to discuss nutrition, health, sustainability and its menu and marketing (especially to kids), the fast-food brand recently sent Julia Braun, Director of Nutrition, and Jessica Droste-Yagan, Director of Sustainable Supply, to meet with Duke University students and professors to discuss nutrition and sustainable food practices. Listen in above, and check out earlier discussions on the tour that were held in March and August.

mom's the word

Listen In on McDonald's First Ever Listening Tour

Posted by Shirley Brady on August 16, 2011 10:00 AM

McDonald's USA President Jan Fields has kicked off the brand's first ever "listening tour," at the BlogHer conference in San Diego.

The Hillary Clinton-style move to engage parents (particularly moms — ideally, those who blog with vast Twitter and Facebook networks) was promised as part of its new nutrition commitment that was announced on July 25th. That's when the company announced its menu overhaul a "series of town hall style meetings (that) will connect us directly with parents and nutrition experts for important dialogue about how McDonald’s can continue to play a role in children’s well being."

McDonald's executives also talked up its new Family Arches online community, signing up members of the private community at a boot at the conference. Above, listen to Fields field questions — and, well, listen.

viral buzz

Anti-Riot Response Sweeps Social Media

Posted by Michael Waltzer on August 10, 2011 05:30 PM

If you do a search on the web for anything U.K.-riot related, you'll most likely find troubling images of looters and fires throughout the city. But there are optimists out there, and they're using social media to spread the good word, clean up after the riots, and help restore Brand Britain's image to boot.

Trending in social media this week are the grassroots clean-up efforts of the good citizens of Great Britain. Garnering global attention, @riotcleanup now has over 87,000 followers on Twitter, posting information on how people can help clean up areas devastated by looting, and help businesses and residents affected by the riots with information on where to donate, items to donate, and how else to lend a helping hand.

It's one part of an inspiring social media-based response to an otherwise depressing week of violence, as Britons share morale-boosting pictures of local cleanup efforts, such as gyms filled with supplies and videos of people in the streets with brooms and other cleaning supplies.Continue reading...

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