Walmart Steps Up Healthy Food Commitment in Response to Michelle Obama

Americans shop, on average, 2.5 times weekly for groceries and once a month for drug items. Naturally, drugstores and big-box outlets, ever savvy to shifting consumer habits, are adding more groceries to their shelves.

Target, Walmart, Walgreens and CVS are leading the charge. Walmart has 33% of the market, Target has about 3%, and Kroger, Safeway and Supervalu range from 4-9%, according to Janney Capital Markets. That makes Walmart not only the nation's biggest retailer, but America's biggest grocer, too.

Wal-Mart corporate is determined to get even more of the market, with a five-year commitment unveiled today to make its own-brand food healthier, and pressure its suppliers to follow suit.

In addition to releasing a video, above, featuring "Walmart moms" (execs Andrea Thomas, SVP of sustainability, and corporate nutritionist Megan Diaz), the announcement won the support of one high-profile mom: the first lady of the United States, Michelle Obama, who co-presented the news at a press conference in Washington, D.C.Continue reading...