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branded entertainment

Branded Content Watch: Malibu, Allstate, Durex and more

Posted by Abe Sauer on June 20, 2014 05:20 PM

Dallas, Phoenix and Los Angeles users of Uber may get a surprise ride in the coming week. The ride-share app has partnered with the new Transformers film to make tractor trailer autobot Optimus Prime one of its available lifts. For the record, Uber has made Prime street legal.Continue reading...

brand essence

As Brands Praise Equal Rights, Chick-fil-A's Dan Cathy Keeps Up with Anti-LGBT Sentiment

Posted by Sheila Shayon on June 28, 2013 03:56 PM

This week, much of the social media-verse was rejoicing: praise for SCOTUS and relief to see DOMA go. In a month-long celebration of Pride, brands small and large made their support known. 

"Brands from a wide variety of industries have found that it's a smart business decision to stand not only with LGBT people, but with the majority of Americans who support gay and lesbian couples," Rich Ferraro, VP Communications of GLAAD, told brandchannel.

"Unlike years ago when companies were boycotted over pro-LGBT initiatives, today companies that actively support anti-gay causes are being met with vocal disapproval from the gay community as well as their friends and families, while brands like Delta, Johnson & Johnson and Wells Fargo are building loyal consumer bases simply by being inclusive.”Continue reading...

red carpet

2013 Oscars: Brands Seek Star Power With Tim Burton, Jennifer Aniston, Naomi Watts and more

Posted by Shirley Brady on February 25, 2013 10:02 AM

As promised, a slew of new ad campaigns made their red carpet debut during the Oscars telecast Sunday night on ABC and in local markets. Below, check out new campaigns for Samsung Mobile (starring director Tim Burton and a unicorn), Kristen Chenoweth for Royal Caribbean, Jennifer Aniston for Aveeno, Naomi Watts for Pantene and more. Then tell us which (if any) you think deserve best in show—and which marketers should have saved a million dollars or so.Continue reading...

brand news

In the News: Apple, BMW, Boeing and more

Posted by Dale Buss on February 20, 2013 08:55 AM

In the News

Apple is hit by hackers who struck Facebook.

BMW issues biggest-ever recall.

Boeing union divided on contracts as company seeks parking spaces for its grounded Dreamliners.

Burger King apologizes for Twitter hack.

Dell sales top estimates as company prepares for buyout.

Grey Poupon revives classic "Pardon Me" spot for Oscars telecast.

Heinz pre-merger-announcement trading draws FBI probe.

Martha Stewart may take stand in lawsuit pitting Macy's versus J.C. Penney. Continue reading...

chew on this

The Kraft, Mondelez Dilemma: Which Brands to Trim, Which Brands to Boost?

Posted by Dale Buss on November 5, 2012 05:03 PM

One of the main reasons for Kraft to split into its new Kraft Foods and Mondelez International units was to free the latter to pursue the beckoning opportunities in the global snacking business without being tied down to the slower-growth, mature North American groceries business, which now alone comprises Kraft Foods.

But in the early going, at least, both newly independent entities are pursuing something of the same strategy to tap into their separate growth opportunities: paring back non-performing, small or relatively insignificant brands, and applying innovation resources and expansion ambitions to brands that have a chance to make the most of them.

Mondelez, for example, already has said that it may divest some products as it seeks to streamline its range. The company will pursue a "simplification agenda," Tom Cofer, head of Europe for Mondelez, confirmed to Bloomberg.Continue reading...

brand news

In the News: Apple's iPhone 5-4-3-2-1 Day

Posted by Dale Buss on September 12, 2012 09:03 AM

In the News

Apple iPhone 5 launch today could reheat European carriers' price war, as other tech companies weigh the implications.

Acer to introduce smartphone using operating system by Alibaba.

Amazon cuts shipping times by building more warehouses.

Chesapeake Energy sells $6.9 billion in assets.

Digital Domain, Hollywood's hologram maker, files for bankruptcy.

Dish Network returns Glenn Beck to US TV.

Ford seems likely to pick North American chief Mark Fields to succeed CEO Alan Mulally.Continue reading...

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