Posted by Barry Silverstein on February 9, 2010 12:54 PM
More than 77 million dogs are owned by people in over 45 million households in the US. That's a statistic advertisers like Subaru have noticed. In fact, half of Subaru drivers own a pet.
That's why the car company's latest ad campaign focuses squarely on not just the owners, but their dogs – who are shown "driving" the Subaru Forester in an ad that carries the tagline "Dog tested. Dog approved." The ads started running this past weekend.
Subaru has gone a step further by partnering with the ASPCA (American Society for the Prevention of Cruelty to Animals). At "Share the Love," a recent Subaru sales event during which new car buyers could choose to donate $250 to one of five charities, the ASPCA was the top choice.Continue reading...