brand news

In the News: PepsiCo, Dell, Newsweek and more

Posted by Dale Buss on March 3, 2014 09:14 AM

In the News

PepsiCo exec slams Nelson Peltz for financial criticism as Pepsi Max "Test Drive 2" pulls four million viewers in two hours.

Dell goes back to B2B roots with latest campaign.

Newsweek restarts printing presses. 

12 Years a Slave takes Best Picture at Oscars for Fox Searchlight.

AmEx focuses on busy-mom market with new rewards card pitched by Tina Fey. 

Audi risks wan presence at Geneva Motor Show as BMW recovers.

Boston Market reduces sodium in core items.

Cadillac makes a splash at the Geneva Motor Show.

Chrysler exceeds estimates with February sales increase.

Forbes is being eyed by foreign buyers.

Foursquare, GroupMe bow out of SXSW. 

GM braces for recall fallout.Continue reading...

brand news

In the News: Burger King Sacks, Chevrolet Complains, Pan Am Rises

Posted by Dale Buss on August 22, 2011 08:53 AM

Anheuser-Busch InBev goes back to the drawing board with Bud Light account.

Apple cracks down on U.S. brand counterfeiters; shuns user-tracking tool in new software.

AutoNation dealership staffs to get tablets.

Burger King exiles the King in new commercials.

Ford uses Twitter to engage youth market.

Gatorade grapples with getting its complete lineup on store shelves.

General Electric raises nuclear-proliferation fears by seeking to build uranium-enrichment plant in North Carolina.

General Motors CMO publicly knocks ad work for Chevrolet by new agency Goodby Silversein.Continue reading...

brand news

In the News: BlackBerry, Google, Goldman Sachs and more

Posted by Dale Buss on April 14, 2011 09:00 AM

In the News

Banks probed over possible rate manipulation, while NYT looks at dearth of prosecutions in financial crisis.

Bing and Google gain search engine market share as Yahoo fades.

BlackBerry's Playbook tablet critiqued by WSJ, NYT and USAT.

BP and Rosneft extend deadline for a deal.

BRICS demand global monetary shake-up, greater influence. 

GE, Coca-Cola and IBM see promise in water business.Continue reading...

mobile brands

GroupMe Woos Brands and Fans

Posted by Sheila Shayon on March 28, 2011 03:00 PM

As Google quietly ramps up Disco, its still-in-beta group texting app, GroupMe is hoping to establish itself as the top-of-mind brand for group messaging.

It's also trying to create a business model. Today it announced its latest feature: a tab that promotes musical artists, concerts, events, and TV programs through a "Featured Groups" tab in its main menu, which leads to branded groups and sponsored partnerships.

The news will certainly be welcomed by brands looking to get a piece of the group messaging buzz.

Think of it like "sponsored tweets" on Twitter.

GroupMe users can simply click on the tab to tap into conversations, and can start a chat about any of the five brands (all entertainment-based, so far) on board: two cable TV networks, with Oxygen promoting its Bad Girls Club series and MTV promoting America's Best Dance Crew; Bon Jovi; and the Bonnaroo and Coachella music festivals. 

For concerts and musicians, updates on show dates, giveaways, and a chance to chat with celebrity artists are on offer. "Bon Jovi could jump right in and answer questions for you," GroupMe co-CEO Jared Hecht told Fortune.

"These are essentially brand experiences that give users a great time. It's a really cool way for brands to engage real life groups of friends that are already talking about the brand anyway."Continue reading...

rising brands

Textual Sealing: GroupMe the Belle of the SXSW Ball

Posted by Sheila Shayon on March 15, 2011 12:00 PM

When Mashable founder Pete Cashmore says in an interview that your mobile app is the one to watch at South by Southwest, then — congrats! You're officially the darling (or at least the It App) of SXSW.

GroupMe certainly made a splash at this year's SXSW Interactive, hosting a free grill and generally creating buzz for its messaging/texting app, which works on any phone that can text.

It's competing in a cluttered and noisy space, one that includes GroupedIn, Kik, TextPlus, Brightkite, Fast Society and Mogwee – as mobile apps strive to improve on social, location-based apps.Continue reading...

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