BMW is taking its Guggenheim Lab cultural collaboration to Mumbai after stops in New York, and Berlin.

The six-year collaboration between the blue chip automaker and the prestigious museum kicked off this past summer in New York. Now the global road show is heading to India to examine the relationship between social behavior and art and cutting to the heart of pressing urban challenges worldwide.

Running from December 9 through January 20, the Mumbai installation — which will be based in the Dr. Bhau Daji Lad Museum — will offer “design projects, participatory studies, tours, talks, workshops, film screenings and cultural activities [that] will address challenges and opportunities related to public space and the choices Mumbaikars make to balance individual and community needs.”Continue reading...

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BMW Guggenheim Lab prepares Berlin debut.

Carl's Jr. seeks $100-million IPO.Continue reading...

The recently opened BMW Guggenheim Lab gives new meaning to pop-up art, as seen in the above video. Reclaiming a rat-and-rubble infested 2,000 square foot East Village lot between Houston and East First Street, the Lab is a social experiment in urban living.

“When people say we’re taking it to the streets, we literally are. Hopefully this will be a petri dish of ideas for the decision makers of tomorrow,” said Richard Armstrong, director of the Guggenheim Foundation.

BMW unveiled the six-year project with the Guggenheim Museum in May, described as a traveling cultural project for cultivating 21st century design and urban living ideas, while including the public with free programs and spaces. Running through October 16 in NYC, more than 100 events are planned centered on the theme “Confronting Comfort” – how to make urban life more livable.Continue reading...

The BMW Guggenheim Lab, which opens tomorrow in New York, gives new meaning to pop-up art.

Reclaiming a rat- and rubble-infested 2,000 square foot East Village lot between Houston and East First Street, the Lab is a social experiment in urban living — through October 16th, when the pop-up co-branded installation takes off on a six-year world tour to inspire eight other cities.Continue reading...

What is it with German luxury-car brands and their attraction to museums in the Big Apple? Both BMW and Audi in recent days have kicked off forward-looking sponsorships with major New York museums in parallel moves designed to show they're eager participants in helping to construct a sustainable urban future.

Over the weekend, Audi brought its Urban Future Initiative at the Openhouse Gallery as part of the New Museum’s first-ever Festival of Ideas for the New City conference in Manhattan. The Volkswagen-owned luxury brand got involved to help spark "the debate about the city of the future," as Audi AG board member Peter Schwarzenbauer stated. It also was aimed at giving Audi a seat at the table in discussions about “mobility” in cities.

On Friday, BMW unveiled a six-year project with the city's famed Guggenheim Museum, the BMW Guggenheim Lab, a traveling cultural project aimed at developing new ideas for design and urban living through free programs that will engage the public in such issues as defining public/private space. The luxury automaker is sponsoring the initiative to stimulate conversations and ideas around social, political and environmental issues facing the city of the (near) future. It’s “the biggest adventure we have ever been in” with a cultural institution, a BMW spokesman said.Continue reading...

Forget static billboards. Brands are bringing the interactivity of the web to the real world, with interactive video installations projected on walls, buildings and pretty much any surface where they want passersby to stop and not just take a look, but engage.

Honda created an interactive dream wall at last month's Australian auto show, an extension of its more traditional TV and online advertising down under. But it's the marketers who are putting the "building" in "brand building" by projecting interactive animations on a massive scale that are really stopping traffic.Continue reading...

Strategic partnerships are not an unusual way for two uniquely different but compatible brands to make an impact on a marketplace. But the "BMW Guggenheim Lab," a collaboration between the luxury auto brand and the Solomon R. Guggenheim Foundation, is a particularly bold concept in that it aims to bring together "ambitious thinkers" and become "a public place for research, experimentation, and the sharing of ideas about major issues affecting urban life."

With a six-year plan to establish an innovative movable structure that will travel from city to city around the globe, the Lab will be a space to "question relevant topics and themes about our urban environments, but also to explore innovative possibilities to address them."Continue reading...

YouTube Play, billed as the first biennial of creative videos, has released its shortlist of 125 videos was selected from more than 23,000 submissions from 91 countries on the YouTube Play channel.

The jury — including musician/video artist Laurie Anderson, graphic design guru Stefan Sagmeister, artists Marilyn Minter and Takashi Murakami — will whittle this shortlist down to 20 videos that will be presented in kiosks at the Solomon R. Guggenheim Museum in New York from October 21-24, with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice.

HP and Intel are corporate sponsors for this first-of-its-kind collaboration. Watch the original call-out is after the jump.Continue reading...