viral buzz
Posted by Michael Waltzer on July 10, 2012 04:04 PM

Following on the viral success of Gymkhana Four, DC Shoes co-founder and professional rally driver Ken Block is back with "Gymkhana Five: Ultimate Urban Playground." Filmed over four days on the streets of San Francisco, it's the most jaw-dropping Gymkhana production yet. The Monster World Rally legend treats SF as his personal playground, with special appearances by rider Travis Pastrana (a DC brand ambassador) and Jake Phelps (of Thrasher magazine). The drifting scenes alone are a thing of beauty — no wonder it generated 4.5 million views within 24 hours of being uploaded on YouTube on Monday. Watch it below.Continue reading...
viral buzz
Posted by Michael Waltzer on September 7, 2011 04:30 PM
Gymkhana is a type of motorport, and an extreme one at that. Like all races, there is a start, a finish, and it's timed. The driving extremes can involve wild stunts such as 180 degree spins, 360 degree spins, all through parking boxes, figure 8scones, tires, and barrels. More notably, in each video, Monster World Rally driver Ken Block donuts around people on Segways, forklifts and robotic sharks.
The latest — DC Shoes: Ken Block's Gymkhana Four: The Hollywood Megamercial — was released Aug. 16 on YouTube. It already has attracted more than 8 million views, 1,558,593 Facebook shares, and 13,181 tweets, and may be the most insane Gymkhana event to date.
The DC x Ken Block Gymkhana project is a seven-part viral internet sensation, notching more than 70 million web views overall and receiving numerous awards. The Gymkhana TWO video was named one of Ad Age’s “Top 10 Viral Ads of All Time”, and #4 on its list of top viral videos of 2009.Continue reading...
More about: Viral Video, DC Shoes, Sports, Gymkhana, Monster, Viral Marketing, Branded Entertainment, Ken Block, Monster World Rally, Racing, Co-Branding