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Google Pitches Remote Business Services in Asia

Posted by Shirley Brady on March 18, 2011 10:00 AM

Hong Kong-based magazine and web publisher New Media Group is featured in this new video for Google Apps. The company's IT director Dominie Liang talks about how switching to Google Apps enabled employees to work remotely during the H1N1 scare — food for thought as Japanese companies are challenged to keep business going during the nation's current crisis.

black friday

Black Friday: Now With More Survivability

Posted by Abe Sauer on November 27, 2009 10:29 AM

Responding to last year's fatal "doorbuster" sale on Long Island, many Wal-Marts have taken steps to take the "Darwinian" factor out of Black Friday this year. Some did this by staying open 24 hours so that shoppers can remain in stores all night long waiting for the deals to start, effectively turning, for one night, their stores into Greyhound bus stations full of waiting hobos and college students. While this has the benefit of saving lives, it totally takes all the fun out of being part of a screaming, riotous mob bloodthirsty to save $20.

Also taking all the fun horrible danger out of Black Friday? Best Buy:

"If I have 50 laptops, I'll have 50 tickets," said Robert Delissio, general manager of Best Buy in the Columbia Heights neighborhood in Northwest Washington. The retailer, he said, has been using the ticketing system for a few years. "There's no reason to rush the door," he added. "If you have the ticket, the product is secure."

Of course the risk is that if consumers think the Black Friday "doorbuster" tradition is antiseptic and over-managed, with the winners and losers picked before the glass door even gets broken down, they might be less likely to partake.

So with the possibility of being killed or maimed taken out of Black Friday, what's left to fear? Swine flu!:

"Simply walking into a store can be a hazard as the door handle contains germs from everyone who has touched it in the past eight hours," [accroding to] Dr. Katherine Baumgarten, medical director of infection control of the Ochsner Medical Center in New Orleans.

Some retailers are taking as many measures as possible, to assure that shoppers only pick up non-viral holiday gifts at their locations. Including the Ann Arbor mall, whch is installing hand sanitizing stations throughout its facility.

truth in advertising

Not Immune To Criticism, Kellogg Removes Health Claim From Krispies

Posted by Dale Buss on November 5, 2009 04:26 PM

Chalk this one up to a supercharged political environment that now attaches suspicions to cereal-box labels as well as virus vaccines: Kellogg has just announced that it is backing away from the “Immunity” claim on its Rice Krispies and Cocoa Krispies cereals.

As we reported Tuesday, critics recently scored Kellogg for emblazoning the claim, “Now Helps Support Your Child’s IMMUNITY” on the front of the packages after boosting the daily value of antioxidant vitamins A, C and E in the cereals to 25% last spring, from the earlier 10%.

San Francisco City Attorney Dennis Herrera protested that Kellogg’s claim implied that its cereals could help protect kids against the swine-flu epidemic, and might mislead parents -- though Kellogg had been developing the line for more than a year, well before the advent of the H1N1 scare, and rolled it out in May.Continue reading...

truth in packaging

Just In Time For Flu Season, Kellogg Claims Its Cereals Boost Kids' Immunity

Posted by Abe Sauer on November 3, 2009 12:27 PM

"Opportunity" is right there, representing the "O," in any SWOT analysis. But sometimes, marketers mistake that "O" for "Opportunist." Such may be the case with Kellogg.

As the nation goes berserker from worries of H1N1 flu, a.k.a. swine flu, Kellogg started putting messaging on their cereal box packages claiming "Now helps support your child's IMMUNITY." That this messaging was on brands such as Cocoa Krispies raised eyebrows.

Coincidence? Maybe. Kellogg spokeswoman Susanne Norwitz protested, "It was not created to capitalize on the current H1N1 flu situation," claiming the marketing line was planned a year ago (probably true).Continue reading...

health fallout

Swine Flu Panic Infects Smithfield Profits

Posted by Abe Sauer on September 8, 2009 07:03 PM

As the media finally gets around to calling this year's pandemic by its real name -- H1N1 -- Smithfield Foods is discovering what month after month of reports beginning "Another has died of swine flu..." can do to a pork producer's bottom line.

Home to an enormous stable of brands, including Butterball, John Morrell, Farmland and Sizzle & Serve, Smithfield reported further quarterly losses in its pork divisions, which it blames on H1N1 fears. Continue reading...

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