Best Global Green Brands 2014

video killed the _____ star

Hulu No Longer Playing Catch-Up with Slate of Original Programming for 2014

Posted by Sheila Shayon on January 9, 2014 05:55 PM

Hulu has used the massive CES 2014 stage to tout its five million subscribers, over $1 billion in revenue, and its exciting new lineup of original programming and returning series on the video platform. The company announced new shoes, including Reaper and Happy Endings, as well as returning favorites including Seth Meyers' The Awesomes and Chris O'Dowd's Moone Boy.

"I think the last year was a very solid foundation for us to continue to build our original business upon," said Charlotte Koh, Hulu's head of original programming development. "We're very aware that a lot of our evolution is about moving from a catch-up platform to being a first-run window of exclusive content. The slate that you're seeing for 2014 reflects the growing profile of the company.” 

That evolution will put Hulu back in line with competitors like Netflix and Amazon Prime Instant Video, both who have developed multiple successful original series. New series include Deadbeat, a 10-episode supernatural comedy from Brad Pitt's production company Plan B and Wilfred writers Cody Heller and Brett Konnner, premiering April 9. Deadbeat follows "the genre reinvention angle we look for," Koh said, combining "supernatural, comedy and buddy elements in a cocktail."Continue reading...

tech in the spotlight

Chromecast Set to Debut New Streaming Partners as Interest Grows

Posted by Sheila Shayon on July 30, 2013 01:35 PM

Chromecast, Google's latest TV-streaming product, is officially a runaway hit among consumers and media brands. Now, Vimeo, Verizon and Redbox Instant are joining the current lineup of Netflix, YouTube, Pandora and Google Play on the $35 dongle device, with more in the works. 

Gigaom reports that hackers have uncovered code that indicates the platform may be gearing up to host HBO Go as well. Alluding to a coming partnership, Vimeo VP of mobile, Nick Alt, told GigaOm, "We’re excited about the emerging opportunities bridging mobile to Connected TV and we look forward to offering Chromecast support in our products."Continue reading...

the revolution will be televised

Little Black Box: Roku is Tops in Competitive Streaming Industry

Posted by Sheila Shayon on April 11, 2013 05:41 PM

Roku has sold 5 million of its video and music streaming set-top boxes since launching in 2008, totaling 8 billion pieces of content streamed. That's an impressive performance for a little black box. 

As more and more reports swirl around the fact that consumers are turning away from traditional TV and cable, Roku claims that 25 percent of its customers use the device as their primary way of viewing television. 

"The milestone is significant, since it indicates that there’s a very real and growing market out there for a device that essentially just acts as a service layer for bringing web-based content to televisions, independent of what TV manufacturers themselves are doing with their own built-in Smart TV services," notes Tech Crunch.Continue reading...

video killed the _____ star

Netflix Easter Egg? Sale Rumors Swirl

Posted by Sheila Shayon on December 13, 2011 04:10 PM

“Netflix will be sold by Easter,” Porter Bibb, managing partner at Mediatech Capital Partners, told Bloomberg News. "I am hearing very serious rumblings from inside Verizon that they are very serious about either Netflix or something similar."

A deal with Verizon would put sorely needed cash in Netflix’s pocket as international expansion is on hold while the company staggers to regain profitability, reeling from a disastrous 2011, which saw a number of mishaps for the video rental/streaming brand.

After hiking subscription rates 60% in July, a customer revolt led to an ill-fated attempt at restructuring their DVD and streaming plans with the planned (then abandoned) launch of Qwikster, which sent nearly one million subscribers into exile; so they un-restructured but still lost close to 800,000 customers.Continue reading...

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