tech innovation

CES 2015: Hospitality Brands Take Guests on Personalized Tech Journey

Posted by Corey Lewis on December 18, 2014 03:03 PM

The macro-shift toward the consumer is nothing new for the hospitality industry. Trained to anticipate guests' every needs with the reply-and-philosophy of "at your service,” they’ve been perfecting the art of customer-centricity for years. Arguably, they may have even invented it. But, unlike the upstarts and the startups with their nimble teams and their native know-how, some hospitality companies have stumbled to adopt the service mantra for the modern age. 

But not all. In fact, the broader trends that are taking hold of the industry indicate that hospitality brands are still at the forefront, innovating and improving in the built-in consumer focus labs that are their rooms, restaurants, and service spaces. There’s plenty to learn from these leaders, truths that have been R&Ded and are ripe to apply and reinterpret outside the category. 

Let’s take a look at five top trends for today and 2015, the impact of technology—and who’s doing it right:Continue reading...

brand extensions

Marriott Brings Millennial-Targeted AC Hotel Brand to America

Posted by Sheila Shayon on December 8, 2014 04:15 PM

Marriott has officially opened the AC Hotel New Orleans Bourbon, a major move in the nearly 60-year old brand’s renaissance as a destination for next-generation travelers, who bring expectations of well-designed hotels with social lobbies for work and play, along with rooms featuring the latest smart tech. 

Founded in 1998, the AC Hotels brand has nearly 80 properties in Spain, Italy, France and Portugal. AC joined the Marriott portfolio in 2011, and the New Orleans property is the first of 100 planned U.S. hotels in the next few years in urban markets including Miami and Washington, D.C.

Marriott CEO Arne Sorenson realizes his company has been suffering from "predictability of room size, predictability of design and consistency," USA Today reports. "I think increasingly, over the last couple of years, (guests are) saying, 'We want that genuine, authentic service, we want to do business with a company we think is good, but let us also have something that turns us on when we travel.'"Continue reading...

corporate citizenship

Corporate Citizenship: Whirlpool Honors Those Who Serve at Home and Abroad

Posted by Mark J. Miller on November 11, 2014 01:48 PM

There is no shortage of U.S.-based brands honoring America's troops this Veterans Day. One particular badge of honor: making it onto the annual Military Friendly Employers List from MilitaryFirst.com, an accolade that Whirlpool notes in a press release today.

Last year, the company was named the official appliance sponsor to Homes For Our Troops, a U.S. non-profit organization that assists veterans who were severely injured in combat. In addition, Whirlpool has bolstered its commitment to hiring and representing veterans in its own employee demographics.Continue reading...

brand news

Brand News: Beckham's Whisky Ad, Jimmy Choo's Flat Debut and more

Posted by Dale Buss on October 17, 2014 09:12 AM

TOP STORIES

Diageo's Haig Club single-grain whisky debuts Guy Ritchie-directed spot starring brand co-owner David Beckham.

Apple iPad reveal fails to wow as 3D-like logo rumored.

Google sees ad prices continue decline.

Jimmy Choo makes lackluster debut in first day of public trading.

Twitter lets users stream music and audio via SoundCloud integration.Continue reading...

brand news

In the News: HP, Samsung, American Airlines and more

Posted by Dale Buss on October 6, 2014 09:07 AM

TOP STORIES

HP confirms plans to split company, including more layoffs.

NBA reaches long-term rights deals with Time Warner and Disney, which is also busy bailing out Euro Disney.

Samsung spoofs Apple iPhone6 woes with bend testearmarks $15 billion on memory-chip production for new devices.

American Airlines and Cadillac partner to offer exclusive benefits to travelers.

Tesla prepares certified used-car plan.

MORE BRAND NEWS

Adobe expands its Creative Cloud sharing and syncing tools.

Audi sales boom prompts dealers to up investments.

BFGoodrich launches tire-toughness campaign.Continue reading...

brand news

Brand News: Bose, Volkswagen, Virgin America and more

Posted by Dale Buss on July 28, 2014 09:14 AM

TOP STORIES

Bose sues Beats as Apple buyout sees approval in Europe. 

McDonald’s sees China food supplier order full recall.

Volkswagen marketing chief quits as company eliminates position. 

Zillow acquires Trulia for $3.5 billion.

Virgin America files for IPO.

MORE BRAND NEWS

21st Century Fox would invite Time Warner representation on board in a takeover.

Aston Martin revives Lagonda badge for powerful new sedan.

Audi cuts prices of spare parts in China and plans plug-in hybrid diesel to help cut CO2 emissions.

Blue Moon sales are falling as craft brews take hold.

Burger King depends on young CEO to keep brand fresh.Continue reading...

corporate citizenship

GLAAD Celebrates Brands Doing it Right This Pride Month (and Beyond)

Posted by Rich Ferraro on June 9, 2014 09:12 PM

We asked Rich Ferraro, who has been tracking and writing about LGBT images in advertising and marketing for the past decade, to share with us some of the most innovative 2014 LGBT Pride campaigns. As Vice President of Communications & Programs at GLAAD, he oversees GLAAD's work to advance LGBT images and stories across media, including advertising, marketing and digital media.

"GLAAD regularly meets with brands and corporates to offer best practices and to advocate for LGBT inclusion both internally and in external marketing efforts," Ferraro told us. "We also track LGBT images in advertising and hold a panel during Advertising Week in New York City each year to discuss trends in LGBT advertising." We're honored to share his thoughts on outstanding brand campaigns this Pride Month and beyond,  and invite you to share your thoughts on the brands you'd nominate in the comments below.

This Pride month, mainstream advertising is coming out of the closet, with visible and innovative LGBT Pride campaigns from a diverse range of brands. Brands have found that it's a smart business decision to stand with LGBT people and the majority of Americans who support our community today. Apparel, travel, tech, and food brands are all displaying their LGBT pride and demonstrating that the industry has moved a long way from the days when LGBT advertising was limited to beer and spirits. 

The LGBT community now expects diverse, innovative marketing efforts that reach mainstream audiences. It's no longer enough for a brand to simply have a float in a Pride Parade. Nine brand campaigns we're GLAAD to see, and why:Continue reading...

brand news

Brand News: AMEX, Google, Tesco and more

Posted by Shirley Brady on June 4, 2014 09:28 AM

TOP 5 STORIES

American Express produces first documentary with "Spent: Looking for Change" project.

Google promotes Lorraine Twohill to SVP of marketing.

Tesco reports unprecedented customer loss as rival UK grocers gain.

US TV upfront ad sales start to move as major media buy involves time-shifted TV.

Walmart's “Made in USA” push exposes suppliers' strains.

TOP 5 STORIES

Airbnb tests group dinners for strangers.

Burberry realigns marketing teams.

China state media urges “severe punishment” for U.S. tech firms.

Diageo puts digital control back in brands’ hands.

Facebook buys Finnish mobile data firm.Continue reading...

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