Best Global Green Brands 2014

corporate citizenship

GLAAD Celebrates Brands Doing it Right This Pride Month (and Beyond)

Posted by Rich Ferraro on June 9, 2014 09:12 PM

We asked Rich Ferraro, who has been tracking and writing about LGBT images in advertising and marketing for the past decade, to share with us some of the most innovative 2014 LGBT Pride campaigns. As Vice President of Communications & Programs at GLAAD, he oversees GLAAD's work to advance LGBT images and stories across media, including advertising, marketing and digital media.

"GLAAD regularly meets with brands and corporates to offer best practices and to advocate for LGBT inclusion both internally and in external marketing efforts," Ferraro told us. "We also track LGBT images in advertising and hold a panel during Advertising Week in New York City each year to discuss trends in LGBT advertising." We're honored to share his thoughts on outstanding brand campaigns this Pride Month and beyond,  and invite you to share your thoughts on the brands you'd nominate in the comments below.

This Pride month, mainstream advertising is coming out of the closet, with visible and innovative LGBT Pride campaigns from a diverse range of brands. Brands have found that it's a smart business decision to stand with LGBT people and the majority of Americans who support our community today. Apparel, travel, tech, and food brands are all displaying their LGBT pride and demonstrating that the industry has moved a long way from the days when LGBT advertising was limited to beer and spirits. 

The LGBT community now expects diverse, innovative marketing efforts that reach mainstream audiences. It's no longer enough for a brand to simply have a float in a Pride Parade. Nine brand campaigns we're GLAAD to see, and why:Continue reading...

brand news

Brand News: AMEX, Google, Tesco and more

Posted by Shirley Brady on June 4, 2014 09:28 AM

TOP 5 STORIES

American Express produces first documentary with "Spent: Looking for Change" project.

Google promotes Lorraine Twohill to SVP of marketing.

Tesco reports unprecedented customer loss as rival UK grocers gain.

US TV upfront ad sales start to move as major media buy involves time-shifted TV.

Walmart's “Made in USA” push exposes suppliers' strains.

TOP 5 STORIES

Airbnb tests group dinners for strangers.

Burberry realigns marketing teams.

China state media urges “severe punishment” for U.S. tech firms.

Diageo puts digital control back in brands’ hands.

Facebook buys Finnish mobile data firm.Continue reading...

brandcameo

Brandcameo: Watch Godzilla Eat, Crush and Terrorize 16 Brands

Posted by Abe Sauer on May 13, 2014 02:39 PM

Every few years it seems, Godzilla pops up again to do what he's always done. No, not destroy metropolises. Pitch product.

While there is already speculation about whether or not this year's Godzilla reboot will flop badly enough to kill the movie franchise, one thing is for sure, Godzilla will always be back as the spokescreature for something. After all, the big guy has had a far more lurcrative career in advertising than in Hollywood.

Below, a look back at some of Godzilla's greatest hits, and a peek at the product placement in store for the new Godzilla movie.Continue reading...

brand news

Brand News: Citroen, Disney, Hillshire Brands and more

Posted by Dale Buss on May 12, 2014 09:33 AM

TOP 5 STORIES

Brands to Watch

Citroen becomes second automaker to name female CEO.

Disney aims to expand Frozen success to other platforms.

Hillshire Brands acquires Pinnacle Foods in $6.6 billion deal.

Ford tries to avert launch problems in big new-product year as it issues two more recalls on Escape.

Samsung reports chairman is stable after heart attack and surgery as company sets sights on biotech.

MORE BRAND NEWS:

Apple/Beats tie-up (still unconfirmed) faces skeptics.

AT&T interest in DirecTV reportedly heats up.

Audi strives to maintain lead despite product trough.

BMW triples carbon-fiber capacity in US plant.

Citizen plans first retail concept store in North America.Continue reading...

brand news

In the News: Chipotle, Abercrombie & Fitch, Quiznos and more

Posted by Dale Buss on February 28, 2014 09:37 AM

In the News

Chipotle rolls out tofu-based Sofritas nationwide.

Abercrombie & Fitch cuts prices and looks to expand outlets.

Quiznos plans to file for bankruptcy.

American Airlines ends bereavement fares. 

Caterpillar loses big locomotive job.

Costa Rica launches new branding campaign.

Gap tops upbeat forecasts.

Hilton considers selling Waldorf Astoria Hotel. 

Michael Jordan tops list of highest-paid retired athletes.Continue reading...

traveling brands

Best Western, Radisson Among First US Chains to Use Google Virtual Hotel Tour

Posted by Mark J. Miller on December 20, 2013 07:17 PM

One consistent frustration of Google Street View is that no amount of cursor clicking will let users see behind the closed doors of the world. Before the end of the year, a number of doors are about to be open.

Several American hotels have made a deal with Google Business Photos to allow online visitors who search for their hotel on Google Search, Google Maps, Google+, and Google Hotel Finder to have a look inside their hotels. Using photographers trained and certified by Google, the images will be similar to Street View and provide 360-degree panoramic views of the interiors of the accomodations.

"It will allow you to virtually experience the hotel in the same way you would if you were there," Dorothy Dowling, senior vice president of marketing and sales for Best Western, told USA Today. "We personally believe that this is going to be a game-changer in the industry in redefining how photos will be consumed by the consumer." Best Western is particularly proud to be the first US chain to have all of its 2,200 locations included in the program.Continue reading...

traveling brands

Hip to Millennials' Travel Demands, Hilton Works On New Brand for Them

Posted by Dale Buss on December 16, 2013 03:37 PM

Millennials worldwide may not be getting jobs, but they're getting more places to stay. Hilton now expects to introduce a new hotel brand in 2014 aimed at young travelers to match a new offering by Marriott and one by Starwood.

The new Hilton brand of boutique, "lifestyle" hotels would emphasize style and design and be aimed at Millennials with enough money to travel for work or pleasure. It would aim to compete with W Hotels, a brand developed by Starwood, and with both Marritt's fledgling Edition hotels as well as the Moxy chain that it is developing for Europe with Ikea, according to the Wall Street Journal.

"It's something we're working on," Christopher Nassetta, Hilton's CEO, told the newspaper. Hilton currently has 10 brands and a wide range of hotels ranging from Hampton Inn to Waldorf Astoria.Continue reading...

brand news

In the News: Boeing, Coca-Cola, Ford and more

Posted by Dale Buss on December 13, 2013 09:19 AM

In the News

Boeing sees collapse of its renewed talks with machinists for 777X work.

Coca-Cola shakes up Americas management.

Ford plans to add 5,000 US jobs in 2014, hatches three new plants globally, and announces driverless-car initiative.

Bolthouse Farms leverages innovative Instagram tech.

DaVinci Wines debuts Facebook promo.

DirecTV explores online-video service and counts on addressable ads for future growth.

Google mulls designing its own server chips in threat to Intel.

Hilton explores creating new hotel brand aimed at affluent Millennials.

Hyundai plans to tout Genesis, Elantra in Super Bowl.Continue reading...

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