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brand news

Brand News: Super Bowl Goes to the Dogs, Woody Allen to Amazon Prime

Posted by Dale Buss on January 14, 2015 09:08 AM

GoDaddy Danica Patrick Super Bowl 2015


Super Bowl advertisers GoDaddy and AB InBev go to the dogs as GoDaddy ambassador Danica Patrick adds new sponsor.

Amazon hires Woody Allen to direct his first TV series.

Burberry beats estimates as Romeo Beckham, US demand help  boost sales.

GoPro stock plunges after Apple granted remote camera patent.

Etsy crafts IPO, putting NY tech startups on the map.Continue reading...

media brands

Time Inc. Sets Out On Its Own as Time Warner Eyes a Slice of VICE

Posted by Sheila Shayon on June 9, 2014 04:17 PM

As the opening bell of the New York Stock Exchange rang this morning, 91-year-old publishing juggernaut Time Inc. officially made its public debut after a contentious and lengthy spin-off process from corporate parent, Time Warner Inc., which may be looking to get younger and hipper by buying a piece of a younger media empire: VICE.

In what will be a very public test of the print industry in a world overtaken by digital players like Vox and BuzzFeed, Time Inc. is now the only publicly-traded company in the US with just magazines in its portfolio, adding pressure to the digitally-challenged publisher who will now rely solely on its media brands including TIME, Sports Illustrated and People for its future fortunes.

The media company, renowned for an impressive empire that includes more than 70 overseas and 23 domestic magazines, has for the last decade seen revenues fall by 34 percent and cut its operating profit by 59 percent. Overall magazine circulation has dropped 1.4 percent in the second half of 2013 compared to the second half of 2012, according to Audited Media, with paid subscriptions, which account for 90 percent of total circulation, falling flat in the same period.Continue reading...

media brands

MSNBC Debuts New Partnership with Vocativ on Ronan Farrow Daily

Posted by Sheila Shayon on February 26, 2014 11:52 AM

MSNBC has partnered with digital news startup Vocativ in a concerted effort to attract younger viewers who turn to Twitter and Facebook for their news rather than traditional "prime time" outlets.

“Vocativ navigates the Deep Web to make sense of the 80 percent of the open Internet that search engines don't reach: public social media posts, open databases and records,” according to the site. Targeting digital natives in their 20s and 30s, Vocativ, launched in October 2013, is a mash-up of big journalism and smart, proprietary technology with a brand promise to champion citizen journalism.

“It is an additional tool for us,” Phil Griffin, president of MSNBC, told the New York Times, “and who knows where it is going to go for the entire NBC News group.”

Vocativ doesn’t have a traditional journalism pedigree, as founder Mati Kochavi also started global security and intelligence provider AGT International. Kochavi was inspired by the Arab Spring when social media created a tech platform for citizen journalism, leading Vocativ to be born out of data-mining technology that is more often used by governments and the military.Continue reading...

media brands

HLN Lets Viewers Lead the Conversation with Social-Focused Overhaul

Posted by Sheila Shayon on February 11, 2014 12:57 PM

Time Warner's HLN network is stepping back from the "Nancy Grace’d" murder trial coverage of stories ripped from the headlines to topics trending on today’s hottest viral sites, as the cable network aims to be the first-screen home for second- and third-screen content.

Targeting viewers born between 1977 and 1992, the network said it plans to "curate the news from across all platforms." "Headlines will be ripped from the most ‘plugged-in’ sites and blogs, and HLN will make it its mission to share the trending news, viral events and stories that have viewers most obsessed, plus discover emerging social stars.”

HLN will hold on to its high-profile programs, including Morning Express with Robin Meade, News Now, Jane Velez-Mitchell, Dr. Drew On Call, and Nancy Grace, but will debut a custom version of RightThisMinute, which will debut at the 10 p.m. slot. The show, produced by MagicDust Television and syndicated by MGM Domestic Television Distribution, searches out hot stories "before they go viral."Continue reading...

digital moves

Turner Launches Upwave, a 'Digital-First' Health and Wellness Network

Posted by Sheila Shayon on August 26, 2013 02:52 PM

Turner Broadcasting is turning its attention to digital with the launch of Upwave, a new interactive site—and eventual TV program—with a focus on health and wellness. 

The new venture is being launched first on the web with a branded YouTube channel that features original programming such as "Why Do Men Have Nipples?" based on the book by Mark Leyner and Dr. Billy Goldberg, as well as tools, quizzes and Q&As with industry experts. The digital effort precedes its December TV debut on HLN. 

"Upwave is excited to help people make positive choices in their lives through entertaining and engaging content," Molly Battin, SVP/GM said in a press release. "Our goal is to inspire people to get up, get moving and enjoy what it means to 'live life on the up,' experiencing healthy balanced living through the lens of entertainment..."Continue reading...

out and about

Gas Station Video Networks Pump Up Branded Programming

Posted by Dale Buss on February 29, 2012 02:01 PM

It's not exactly Coke vs. Pepsi, or Chevy vs. Ford, but the intensifying battle of the gas-pump TV networks just got a little more interesting.

Outcast just signed an exclusive deal with Fox News Channel to distribute its programming to more than 13,000 screens at gas station in 130 U.S. markets via its PumpTop TV network. Its rival, Gas Station TV (GSTV), has been adding branded content as well, including news reports from Bloomberg TV.

In the distribution battle to win valuable eyeball-level distribution via gas stations, expect more exclusive programming deals with big media brands as the duelling "networks" spread across America. It's also good news for brand marketers, expanding the quality of "place-based" or out-of-home opportunities to reach drivers.Continue reading...

brand news

Brands to Watch: Charlie Sheen, Saks, HLN & more

Posted by Shirley Brady on July 6, 2011 06:00 PM

Brands to Watch

Anheuser-Busch InBev moves to trademark US city area codes, while Apple trademarks "280."

Charlie Sheen hopes to return to TV in Anger Management.

Claudia Schiffer launches a fashion collection.

CNN cancels Eliot Spitzer's talk show.

Ford is the first brand on Google+, with two accounts.

Louis Vuitton and Burberry awarded biggest counterfeit settlement in Canadian history.

PyeongChang, South Korea, selected by IOC to host the XXIII Winter Olympics in 2018.

Nancy Grace's Casey Anthony obsession boosts ratings for HLN.

P&G, Asda and Tesco consider joining brand advertisers that are boycotting News of the World.Continue reading...

brand news

In the News: P&G, Pfizer, NBA & more

Posted by Dale Buss on June 13, 2011 09:00 AM

In the News

Apple store employee moves to unionize.

Chipotle expansion plans hit by rising costs.

Citi defends delay in disclosing hacking.

Dell gives precedence to Chinese market for tablet roll-out.

Dole blitzes US cities to pump up banana sales.

Edmunds.com to launch Groupon-type channel for cars.

Ford is ordered to pay $2 billion to dealers in old pricing dispute.Continue reading...

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