Posted by Dale Buss on February 23, 2015 09:12 AM
The Oscars solidify place as marketing platform with new campaigns by American Express, Cadillac and others debuting during Sunday's 87th Academy Awards, as Dove revived Real Beauty platform with #SpeakBeautiful campaign and Lego stole the show with musical number and brick Oscars.
Honda CEO plans to step down amid airbag furor as Takata faces US fines over recall information requests.
SodaStream hits reset as sales and profits fall.
Apple tops 2015 Brandcameo Awards as #1 product placement in the year's #1 movies.
Coca-Cola promotes bottle's centennial with global campaign that includes a nod back to iconic tune.Continue reading...
Posted by Shirley Brady on February 16, 2015 09:31 AM
Apple improves iMessage and FaceTime security following hack as electric car news trickles out, Jony Ive is profiled in The New Yorker and Apple Pay earns the White House seal of approval.
LG releases luxury smartwatch (the Urbane, above) with Android ahead of Mobile World Congress as brand takes Samsung spat to YouTube.
Amazon drone air delivery plan faces setback with FAA move to regulate space.
Hershey faces backlash for move to ban UK-made Cadbury chocolates in the US.
adidas gets endorsement from Pharrell Williams in midst of Kanye West New York Fashion Week hype.Continue reading...
Posted by Sheila Shayon on February 13, 2015 02:02 PM
Deforestation is at last being acknowledged as a global problem, and nonprofit Forest 500, a modern-day Smokey the Bear, aims to stamp it out entirely.
Forest 500 identifies, ranks and tracks companies, governments and financial institutions worldwide that together could virtually eradicate tropical deforestation.
Of 250 companies ranked using a five-point scale developed by Global Canopy Programme, only seven received top marks: Groupe Danone from France; Kao Corp. from Japan; Nestle from Switzerland; Procter & Gamble from the US; and, from the UK, Reckitt Benckiser, Unilever and HSBC.Continue reading...
Posted by Dale Buss on February 9, 2015 09:16 AM
2015 GRAMMY Awards brings a big night for Sam Smith, Kanye West x adidas—and a host of brands and sponsors.
HSBC faces criminal inquiries in US and beyond for allegedly "helping clients dodge millions in tax."
McDonald's January sales fall by a worse-than-expected 1.8 percent.
NBC taps Lester Holt as embattled anchor Brian Williams takes leave of absence.
Apple promotes iPad as musician's best friend in GRAMMYs ad:Continue reading...
Posted by Dale Buss on October 29, 2014 09:43 AM
BSkyB invests $7 million in US youth-focused Whistle Sports YouTube channel, home to Jeremy Lin selfies (above), while Rent the Runway raises $50 million.
Facebook vows aggressive spending but hasn't closed "Google gap" as mobile generates two-thirds of ad revenue.
Taco Bell goes dark (temporarily) on social media to push fans to mobile.
Fiat to spin off Ferrari as a separate company.
Costco vows to stay closed on Thanksgiving.Continue reading...
Posted by Dale Buss on January 28, 2014 09:23 AM
Samsung keeps lead over Apple as Chinese smartphones gain share and evidence mounts that iPhone mania wanes.
Ford posts bullish earnings as company and James Franco get a jump on GM in Super Bowl promo.
Puma outfits English soccer club in brand-renewal attempt.
AT&T sees overwhelming demand for Beats music service.
Bitcoin exec accused of money laundering.
Comcast and Charter near deal for Time Warner Cable systems.
Disney finds success with ESPN app.
Gillette promotes Sochi Olympics campaign.
Girl Scouts test gluten-free cookies.
Google sees less geeky future with new glass designs, adding VSP prescriptions.
HSBC apologizes for UK ATM snafu.
Honda exported more vehicles from US factories than it imported from Japan last year.Continue reading...
Posted by Dale Buss on October 18, 2013 09:22 AM
7-Eleven rebrands to target Millennials.
Nestle pledges zero waste in Europe by 2020.
Sperry Top-Sider unveils clothing line.
AT&T unveils $5 day-pass for tablet users.
Audi sees profit margin halving on investments in new models, report says.
Benjamin Moore stages "haunted hotel" stunt for painters.
Burger King names new CMO.
CVS unveils personalized circulars.
Dr Martens boots brand to be acquired by Permira.
eBay acquires Apple e-commerce exec.
Ford plans sneak peak for new Mustang.
Al Gore once tried to buy Twitter.Continue reading...
Posted by Dale Buss on May 16, 2013 09:20 AM
Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...