kiddie brands

Paul Frank’s Julius Swings for Primetime

Posted by Sheila Shayon on June 20, 2011 12:30 PM

Julius the monkey is an unparalleled soccer player, (as seen above) and like others in his league, is now preparing for his Hollywood debut.

Saban Brands, the Haim Saban business that last year bought Julius and his creator, Paul Frank Industries, has begun pre-production on a Christmas television special for 2012, featuring Julius and his buddies. Touted as combining the heart of Modern Family with the spirit of The Simpsons, the holiday special is being produced by Mike Reiss, Emmy-winning producer of The Simpsons.

Since Los Angeles billionaire and entertainment mogul Saban bought Paul Frank Industries last year for $50 million, the quirky, wide-mouthed sock monkey’s star has been steadily rising.Continue reading...

brand mascots

Haim Saban Buys Julius the Monkey

Posted by Shirley Brady on August 18, 2010 03:15 PM

Back in May we noted that billionaire media investor Haim Saban was launching Saban Brands to snap up existing properties that he could transform and turn into global moneymakers, as he has done with the Power Rangers.

This week Saban Brands made its first acquisition: Paul Frank Industries, the California-based owner of Julius the Monkey and a slew of related cute characters.

As Saban notes on his website, Paul Frank Industries isn't just aimed at kids. Julius and friends are popular with all ages and have been merchandised to the hilt, including "books, stationery, eyewear, home décor, bicycles and more."

From apparel to pet products to lip balm, the character-based lifestyle brand may be overly ubiquitous, and could benefit from some Sabanesque focusing and leverage. One area it's untapped, which Saban has a lot of experience with, is TV and video.

As for Paul Frank, the artist and namesake founder of the brand hasn't been associated with it since 2005, but he's still based in Los Angeles and designing.

links that make you think

Weekend Reading: Tommy Hilfiger, Haim Saban, P&G, and more

Posted by Shirley Brady on May 14, 2010 05:50 PM

Read anything interesting on brands and branding lately? Post a link in the comments! Our recommendations:

The New Yorker on Haim Saban (the Guardian hears he's eyeing Newsweek).

Amazon to Drop Free Books from Kindle Bestseller List. [PW]

Tommy Hilfiger replants its American flag. [NYT]

How P&G weathered the recession. [Fortune]

(Gucci, Nivea, Nordstrom's and more.)Continue reading...

brand news

Apple iPad: From Game-Changer to Channel-Changer

Posted by Shirley Brady on May 12, 2010 06:24 PM

Bumper Stickler: Comcast founder Ralph Roberts wants bumper stickers on its trucks that say "I love cable." His son, Comcast CEO Brian Roberts, told the US cable show in Los Angeles this week he'd worry about the trucks being vandalized, adding "We need to learn from the content industry how to market." Roberts also demonstrated (above) the first iPad TV-remote-control application at the conference today, while an "international airline" will introduce the iPad for inflight entertainment in July.

Top Hat Curtails? BP prepares new cap for the Gulf of Mexico oil spill, releases first photo and reveals site's "not satisfactory" pre-disaster test.

AndroidStar: GM is in talks to link OnStar with Google phones.

Welcome Home: Haim Saban bought back $5 billion Power Rangers franchise from Disney.Continue reading...

Saban's Goal: Morphin Brands

Posted by Barry Silverstein on May 6, 2010 10:39 AM

Brands are hot properties today, especially in the media and entertainment business.

Brands are not just showing up in television shows and movies, they're being tightly integrated with content. Sometimes the brands are actually the stars, as in the case of toymaker Hasbro, which is partnering with Discovery Communications to launch a cable channel for children later this year.

Haim Saban wants a piece of that brand action. The creator of the wildly successful Mighty Morphin Power Rangers (which shed the Mighty Morphin moniker in 1996) characters became a billionaire after they were spun off into TV and movies.

He also launched children's television programming that led to the creation of Fox Family Worldwide, a unit of News Corp. that was later sold to Disney and relaunched as ABC Family.

Realising the power of brands as lucrative merchandising and licensing opportunities, Saban Brands is launching as a unit of Saban Capital Group with an initial investment of $500 million "to acquire established entertainment and consumer names."Continue reading...

brand news

Pampers Diapers in US Twist as UK Nappies Ship

Posted by Shirley Brady on May 5, 2010 06:05 PM

P&G acquired Natura Pet Foods; also faces US investigation over Pampers Dry Max as brand prepares to launch in the UK. Other brands in the headlines:

Adobe's CTO weighs in on Apple spat.

Blockbuster releases open API to spur distribution.

Conan O'Brien chats up YouTube and Google staffers.

Diddy's Sean John line will be exclusively carried by Macy's.

FCC to overhaul US Internet rules.Continue reading...

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