what's in a name
Posted by Mark J. Miller on June 5, 2012 01:01 PM
The New Zealand Rugby Union has international success marketing its national team under the All Blacks name. It sounds tough. It strikes an image. So why not spread the wealth?
The Union has decided to use the All Blacks name for two of its other national teams, which will now be known as the All Blacks Sevens and the Maori All Blacks, according to Yahoo! Sports. The teams will also incorporate the All Blacks name into their logos.
The sevens team plays more games internationally than the national team so it has more opportunities to spread the All Blacks name on a global front.Continue reading...