the revolution will be televised

Change Channel: Networks Hope Brand Refreshes Will Bring Back Viewers

Posted by Mark J. Miller on July 16, 2014 06:52 PM

Screen time may be growing thanks to the proliferation of mobile devices, but TV brands are feeling the pressure from video and on-demand services that are snapping up subscribers with original content. As a result, US cable networks big and small have been on a rebranding spree, hoping to recapture viewers' attention with new identities and a fresh aproach to content. 

MoffettNathanson principal analyst Michael Nathanson says that pure-play cable network operators such as AMC, Discovery Network and Scripps Networks will have the most difficulty in this new marketplace, FierceCable.com reports. "This has and will continue to impact margins going forward," Nathanson said, according to the FierceCable

Earlier this week, Oxygen flipped the switch over to a new feel with its redesigned logo and the addition of “very real” as a tagline. “The new Oxygen will feature authentic, proudly imperfect and diverse characters with stories that are culturally relevant for young, modern women,” the NBCU-owned women's network said in a press release for the TV Critics Association press tour that also announced two new shows and other three projects in development.Continue reading...

brand news

In the News: Walmart, Diageo, HSBC and more

Posted by Dale Buss on March 4, 2013 08:46 AM

In the News

Walmart philanthropic director Sylvia Mathews Burwell expected to be nominated Monday as Obama's budget chief.

India develops a taste for premium beer while officials approve $2 billion Diageo deal.

HSBC set for $23 billion profit as turnaround gains traction.

AB InBev takes to Twitter and newspaper ads to fight watered-down-beer charges.

AIDS drug breakthrough sees infant evidently cured through early use of virus-blocking drugs.

Alfa Romeo reboot marks tough road for Fiat.

American Airlines drops below 60,000 employees for the first time since 1987.

AOL's new Brand Group CEO Susan Lyne lays out her goals.

Asos joins brands using Twitter's Vine for short form social video marketing.Continue reading...

celebrity brandcasting

As TV and Magazine Empire Wobbles, is Martha Stewart’s Star Fading?

Posted by Sheila Shayon on November 2, 2012 11:57 AM

It was a bad week for Martha Stewart, and we don't mean the damaged-by-Sandy trees at her Bedford, NY farm.

Martha Stewart Living Omnimedia laid off 65 to 70 employees and announced it's restructuring its media portfolio. It's reducing the frequency by half of its Everyday Food magazine (from 10 to 5 editions, and moving from print to digital). MSLO also plans to sell its Whole Living title or fold the content into its flagship Martha Stewart Living magazine, moves that could save the company between $33 and $35 million a year. 

Reports of clashes between Martha Stewart, founder and non-executive chairman and Lisa Gersh, president and CEO, are escalating, as the latest restructuring shrinks the brand’s print footprint in hopes that digital deals with partners like Hulu and AOL as well as television deals like PBS show, Martha Stewart’s Cooking School, will prove lucrative for the flailing company.Continue reading...

brand news

In the News: NYC Taxi Logo, Dell and HP Woes, and more

Posted by Dale Buss on August 23, 2012 09:00 AM

Anheuser-Busch and Major League Baseball extend partnership.

Best Buy lavishes compensation on new CEO.

Delhaize bets big on retailing in Greece despite economic turmoil.

Dell and HP struggle to sell PCs.

Denver bans outdoor advertising for medical marijuana outlets.

Larry Ellison buys Hawaiian island and everyone wonders what Oracle founder will do with it.

Exelon benefits from ties to Obama administration, New York Times says.

Fox and Ad Council use Glee to target texting while driving.

General Mills, McDonald's and other marketers are accused by feds of collecting data about kids. Continue reading...

brand news

In the News: Apple, Google, Pringles and more

Posted by Dale Buss on February 10, 2012 09:04 AM

In the News

Apple, now worth more than Google and Microsoft combined, is hit with stores protest over Foxconn treatment of workers in China, while fans anticipate new iPad and iPhone models.

Barclays caps bonuses as profit falls.

Beyonce and Jay-Z move to trademark daughter's name.

Bing and Viggle partner for second-screen Grammy effort.

Citibank bill-pay app charged some users twice, bank concedes.

Continental pushes past Southwest in customer loyalty.Continue reading...

brand news

In the News: Google, MySpace, Martha Stewart

Posted by Dale Buss on October 11, 2010 09:00 AM

In the News

Abbott Laboratories pulls diet drug Meridia over concerns about heart risks.

Beverly Hills expands brand into the perfume and beauty business.

Cnooc, the oil giant based in China, invests in Texas.

CVS Caremark is bullish about business prospects from U.S. health-care reform.

Disney faces marketing and ethics scrutiny over disappointing opening-weekend box-office for Secretariat.

Focus Brands acquires soft-pretzel chain Auntie Anne’s.

Gawker Media chief Nick Denton is profiled in the New Yorker.

Glee beats Beatles singles record.Continue reading...

brand news

In the News: BP, Barnes & Noble, Holiday Inn, Kenneth Cole, Tesco

Posted by Dale Buss on September 20, 2010 09:00 AM

Airstream pitches younger, creative affluents on RV-ing.

Apple is wooing publishers to develop iPad versions of their titles.

ARM, a British semiconductor firm, holds a command position in the crucial technology of low-power chips.

Barnes & Noble’s takeover struggle centers on e-books.

BP finally seals the well in the Gulf of Mexico, but the effects of the disaster will linger for years.

California Pizza Kitchen tests technology that allows patrons to pay their tabs from their tables.Continue reading...

brand news

Brands to Watch: BlackBerry, HP vs. Dell + more

Posted by Shirley Brady on August 26, 2010 07:00 PM

* RIM falls to 17-month low as India's BlackBerry ban looms; suggests forum to resolve standoff.

* HP tops Dell's bid for 3Par again, this time offering $1.8 billion.

* Toyota and GM are recalling 1.3 million vehicles, impacting GM's Pontiac Vibe and Toyota Corolla and Matrix models.

* Google is testing real-time search - here's the link.

* All Nippon Airways is now Japan's top carrier, knocking JAL to #1.Continue reading...

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