Posted by Dale Buss on May 22, 2013 09:17 AM
ESPN begins hundreds of layoffs.
H&M says that some clothes were produced in collapsed factory in Cambodia.
Target misses earnings expectations and cuts outlook.
Cable networks are rebranding, and pay-TV brands aren't happy about it.
Dairy Queen to debut new ad campaign that promotes its burgers and fries.
Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.
EA lawsuit over players' videogame-likeness issue threatens NCAA policies.
Facebook becoming less popular among teens, Pew study finds.
Ferrero backs off attack on World Nutella Day.
Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...
Posted by Shirley Brady on January 7, 2013 07:02 AM
Hostess is in talks to sell off bread brands, as makers of Thomas' English muffins and Tastykake snacks emerge as two of the bidders for Wonder Bread according to the Wall Street Journal.
Hulu CEO resigns as web TV startup faces impasse.
NHL resolves labor dispute, faces shortened season.
Apple envy one of Fast Company's suggested New Year's Resolutions for brands.
Bank of America settles with Fannie Mae for $10 billion.
BMW is paring back car discounts in Germany.
CES lures brands and marketers to Las Vegas.Continue reading...
games people play
Posted by Sheila Shayon on November 9, 2012 02:27 PM
"Halo 4" launched globally this week, becoming the biggest launch in the history of the franchise, selling 3.1 million units on its "opening day." The release even surpassed The Avengers, and expected to break all previous day-one entertainment sales records for the year.
Hundreds of thousands of fans lined up at 10,000 stores in more than 40 countries to be among the first players, with movie-style "premiere" events held in Seattle, Paris, London, Berlin, Tokyo, Singapore, Hong Kong, Dubai and Sydney. They featured private screenings of the live-action digital series “Halo 4: Forward Unto Dawn,” photo opps with the Master Chief, and meet-and-greets with the game’s creators, Microsoft Studios’ 343 Industries, the internal Microsoft group tasked with maintaining the Xbox exclusive franchise.
“‘Halo 4’ marks a rebirth and a new beginning for one of the most beloved and iconic franchises in the modern history of entertainment,” stated Phil Spencer, corporate VP of Microsoft Studios. “Over the past decade, the ‘Halo’ franchise has become a bona fide pop culture phenomenon, and ‘Halo 4’ promises to take the franchise to a new level and set the stage for the next decade of ‘Halo.’”
For those non-gamers, the “Halo” franchise began with “Halo: Combat Evolved” in 2001 and the record-breaking, critically acclaimed franchise has sold more than 46 million copies, grossed $3 billion worldwide, and driven more than 5 billion hours of gameplay by people connected to Xbox LIVE. Even American Express partnered with Xbox to tap into gamers.Continue reading...
Posted by Dale Buss on February 22, 2012 11:14 AM
Tesco, the UK-based mega-retailer, is making headlines for actions that relate to its corporate citizenship stance.
For a start, the brand has decided to ditch its participation in an "eco-labeling" scheme which was aimed to calculate the carbon footprint of each product slapped with a "carbon-reduction" label provided by Carbon Trust. Despite disappointing eco-activists, Tesco said that it was too expensive and time-consuming to analyze each product's purported impact on carbon-dioxide emissions and was disappointed that other retailers hadn't followed its pioneering role in the program, which started in 2006 when the brand promised to start a "revolution in green consumption" and become carbon-neutral by 2050.
Not to be discouraged from do-gooding, Tesco has set up a not-for-profit organization to raise money for women's health charities in the UK that will be funded by sales of its new feminine-care line of products under its Halo private label. The "venture brand's" cheeky marketing campaign includes the tagline, "Halo protects women. No ifs. No butts." The campaign website includes a cheeky (pun intended) invitation to women to "show us your knickers." Feminists, start your (blog) engines!
It's also been in the news for its efforts to help get Britain's legions of unemployed youth working, with one online job posting leading to a firestorm in the British press.Continue reading...
Posted by Caroline Smith on December 13, 2010 04:00 PM
During 2010, over 700 billion YouTube videos were watched and more than 13 million hours of video uploaded. Frankly, it’s amazing any work got done at all.
The search trends on the site, the world's second biggest search engine after parent Google, provide an accurate barometer on the serious (and perhaps less serious) news events of the year — and people's propensity for lower case searches. The top search terms on YouTube this year: Haiti, luge, eclipse trailer, ipad, eminem not afraid, shakira waka waka, double rainbow, bed intruder, halo reach, whip my hair and firework.
In other words, it was a good year for brands. Read: Old Spice (Man), the Winter Olympic Games, FIFA World Cup, Apple, Katy Perry, Microsoft Xbox and vampires.Continue reading...
Posted by Shirley Brady on September 20, 2010 06:30 PM
BHP fails to win key political backing for Potash bid.
CNN and Eliot Spitzer prepare Oct. 4 debut of talkshow featuring the former NY state governor.
GMAC halts some evictions and sales of foreclosed homes as it corrects "a potential issue" in its foreclosure process.
Google, TiVo and Microsoft are racing to build an ad business for Web-connected TV spots.
HP and former CEO Mark Hurd settle lawsuit over his hiring by Oracle.Continue reading...
Posted by Shirley Brady on August 19, 2010 06:30 PM
Warner Brothers' Harry Potter 3D film is hoped to revive flagging cinema industry.
GM named Hyundai executive Chris Perry the new head of marketing for Chevy.
Apple is closing its Quattro ad network to focus on iAds.
Chrysler released teaser photos of the 2011 Jeep Wrangler online.
Dollar General, a US discount chain, will start selling beer and wine.
Google is coming to the big screen, joining Facebook and Twitter movies in the works.Continue reading...
Posted by Anthony Zumpano on October 23, 2009 06:42 PM
Hark, I’m-a-PC people! The Scottsdale, AZ Microsoft Store has opened! Behold the high-fiving employees wearing sweaters in an array of bold colors! Lust at the enormous screens displaying Xbox games like Halo and Guitar Hero! Endure (if you can) the in-store Ashley Tisdale concert!
Microsoft’s long-overdue retail foray is well-timed with the release of Windows 7, which Slate calls “the best operating system on the market.” The news will also steal some thunder from Apple, which is also enjoying a particularly good week.
If Scottsdale is beyond your acceptable driving range, Destructoid offers an opening-day tour of the Microsoft retail location, and declares it the closest thing to an Apple clone since Steve Jobs pulled the plug on the Mac OS licensing program – but notes that “the people who care about that already aren't likely to be shopping in a Microsoft Store to begin with.” A second store is set to open next Thursday in Mission Viejo, California.Continue reading...