Posted by Mark J. Miller on July 20, 2011 01:00 PM
Pittsburgh Steelers running back Rashard Mendenhall may think God is the only judge, but that hasn’t stopped him from filing a federal lawsuit against HanesBrands Inc.
He's suing the parent company of Champion athletic apparel for more than $1 million over a Twitter-triggered dispute about why the company cut short an endorsement deal he had with Champion, according to the Pittsburgh Tribune Review.Continue reading...
Posted by Shirley Brady on April 8, 2011 09:30 AM
Remember "Nothing beats a great pair of L’eggs"? The hosiery line is making a comeback, with a new marketing campaign and its first national television ads in more than 14 years and a new tagline: “You’re in luck. You’re in L’eggs.”
“We want to stay true to our brand positioning and personality — fun and kind of flirty,” Angela Hawkins of Hanesbrands tells the New York Times of the campaign, which is aimed at women 18-34.Continue reading...