Posted by Barry Silverstein on February 19, 2010 10:35 AM
Remember the ads that featured a victorious sports personality being asked, "Now that you've won, what are you going to do next?" And the victor would proclaim, "I'm going to Disney World!" Well, the 2010 Winter Olympics in Vancouver may be starting a new trend. From now on, the answer might be, "I'm going to have Ben & Jerry's name an ice cream flavor after me!"
Ben & Jerry's is the eponymous ice cream company that has achieved fame for such kooky flavor names as Cherry Garcia, Chubby Hubby, and Chunky Monkey. Last December, the company introduced "Maple Blondie," named after champion snowboarder Hannah Teeter, a native of Vermont, Ben & Jerry's home state. It was the first time the company named a flavor after an athlete.Continue reading...