Branson Rebrands, Defends Virgin Australia Debut

Sir Richard Branson is no longer flying the Virgin Blue skies in Australia. As creative director Hans Hulsbosch explains above, this week sees the launch of Virgin Australia, a new airline brand that replaces Virgin Blue, V Australia and Pacific Blue airlines.

Consistent with the color scheme of the Virgin America line, the move is designed to take business travelers away from rival Qantas with the new name and look and feel. But all isn't entirely sunny for Virgin down under.

Branson admitted that this branding was long overdue, while Hulsbosch has defended the rebrand against charges that it's "bland."Continue reading...