ho-ho-holidays

Coca-Cola's Happiness Machine Now Accepting Christmas Carols as Payment

Posted by Shirley Brady on December 17, 2012 09:57 AM

Coca-Cola's latest variation on its Happiness Machine: The Coca-Cola Sing For Me Machine, in Stockholm, Sweden. The concept: "You sing a Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time."

strike up the brand

Coca-Cola Reinvents Happiness Machine for Pre-Olympics Giveaways

Posted by Shirley Brady on March 12, 2012 11:14 AM

Coca-Cola brought its "Move to the Beat" 2012 Summer Olympics campaign in Belgium with a dance-activated version of its gift-giving Happiness machine. Giveaways ranged from the obvious (a case of Coke) to the human — check it out above.

sip on this

Coca-Cola Open Happiness Campaign Keeps on Rolling

Posted by Shirley Brady on April 26, 2011 12:30 PM

Coca-Cola's Open Happiness campaign that launched with a musical splash during American Idol in 2009 has taken its message on the road with a CLIO award-winning Happiness Machine with a sense of humor; a Happiness Truck, dispensing soft drinks and fun items in Brazil and beyond; and a Happiness Store, offering convenience and smiles (also in Brazil).

Another variation: the Friendship Machine, an elongated version of its Happiness Machine — 11 feet tall, so that people have to help each other get the coin in the slot, with the payoff of getting two drinks for the price of one.Continue reading...

viral marketing

How Coca-Cola's Happiness Machine Became a Viral Smash Success

Posted by Sheila Shayon on March 28, 2011 11:30 AM

At last week's BDI social media conference in New York, Paul Hernacki, CTO of Atlanta-based Definition 6, gave a techie's perspective on how brand marketers can coordinate their social and digital marketing for maximum effect — and used the agency's work with Coca-Cola's Happiness Machine viral as his example.Continue reading...

event marketing

French Kiss: SNCF Embraces the Public

Posted by Shirley Brady on March 25, 2011 12:30 PM

SNCF, France's national railway, stages a Coke Happiness Machine-like event in its hometown of Paris, with a French twist... Watch more public reactions here.

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