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celebrity brandmatch

Celebrity Brand Match: Heidi Klum, David Beckham, Justin Bieber and more

Posted by Mark J. Miller on March 25, 2013 03:29 PM

New Grownup Burger Recalls Grownup Film Moment

The words burger, Heidi Klum and bourbon aren’t generally found in the same sentence, but that’s changed now that Carl’s Jr. will become the first fast-food chain to release a burger branded by a liquor. The Jim Beam Bourbon burger will start being sold Monday night and to celebrate the moment, the chain has turned out a sexy ad featuring supermodel/businesswoman Heidi Klum reprising one of American film’s sexiest characters, The Graduate’s Mrs. Robinson.

In it, Klum seduces the camera and her naïve young male costar while chowing down on a massive Jim Beam burger. (Don’t worry, teetotalers. Unlike the famed Mrs. Robinson, the burger is alcohol-free.)Continue reading...

brand news

In the News: Best Retail Brands, Coca-Cola, Starbucks and more

Posted by Shirley Brady on March 19, 2013 09:07 AM

In the News

Interbrand announces the 2013 Best Retail Brands report.

Coca-Cola honored with first Clio brand icon award.

Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.

Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.

BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.

Burger King hopes folks gobble up new turkey burger.

Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.

Clorox introduces smart tube technology to packaging design.Continue reading...

brand news

In the News: Google, Apple, Barclays and more

Posted by Dale Buss on December 13, 2012 09:04 AM

In the News

Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.

Apple settles European e-book price-fixing probe with publishers.

Applebee's interviews creator of #HireKevin campaign.

BMW and Boeing plan to collaborate on making carbon fiber.

Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.

Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...

brand news

In the News: iPhone5Day, Reebok, Amazon and more

Posted by Dale Buss on September 21, 2012 09:01 AM

In the News

Apple is poised to sell 10 million iPhones in smash debut but sparks backlash by unseating Google maps from its platform.

Adidas cuts Reebok revenue forecast.

Walmart drops Kindle in slap at Amazon, as Amazon Fresh makes grocers nervous.

BASF buys U.S. seed-technology company Becker Underwood.

BlackBerry hit by service outage across much of world in another setback for RIM smartphone brand.

BSkyB deemed fit to hold license by U.K.

CKE delays IPO of parent of Hardee's and Carl's Jr. brands.Continue reading...

brand news

In the News: PepsiCo, M&S, Valentino and more

Posted by Dale Buss on July 9, 2012 09:01 AM

In the News

PepsiCo expands into yogurt sales in the U.S. under Muller brand.

Marks & Spencer CEO's lack of fashion cred criticized as retailer overtaken by rival Next.

Valentino luxury brand in talks to be sold.

AT&T cuts ad spending.

Amazon sparks fears with "robo-pricing."

Billabong hits choppy waters.

Boeing expands new-orders lead over Airbus.Continue reading...

brand news

In the News: AB InBev, DQNY, RIM and more

Posted by Dale Buss on June 25, 2012 08:55 AM

In the News

AB InBev closes in on buying remainder of Mexico's Grupo Modelo for more than $12 billion.

Apple adds Yelp check-ins to iPhone maps app, sees Motorola Mobility patent case shut down by federal judge and retail workers described by NYT as "loyal but short on pay."

Best Buy tries to regain edge before back-to-school season.

BlackBerry owner RIM reportedly considers a plan to split its company in two.

Cadillac surprises with integration of Apple's Siri voice.

Carl's Jr. and Hardee's set Spider-Man movie tie-in.

Dewar's announces three-year partnership with TED.

Dairy Queen gripes about New York menu restrictions as it enters the city.Continue reading...

brand news

In the News: Groupon, MolsonCoors, Fisker and more

Posted by Dale Buss on April 3, 2012 09:01 AM

In the News

AFA Foods files for bankruptcy after pink-slime hit.

Apple faces UK inquiry on advertising, while stock price projections soar.

BSkyB sees resignation of James Murdoch as chairman.

Carl's Jr. and Hardee's ride the zeitgeist with Kate Upton, also in DirecTV spot.

Chrysler invests to boost quality.

Dropbox faces time to come through on hype.

ESPN reaches out to Hispanics with Spanish-language ad for SportsCenter.

Express Scripts and Medco win U.S. merger approval.Continue reading...

brand bites

Brand Bites: Kim Kardashian, Cheesy Ads and more

Posted by Abe Sauer on November 4, 2011 12:14 PM

Kim Kardashian's wedding was sponsored, so why shouldn't her divorce announcement be sponsored too? Moving on, the Kardashian sisters are once again being accused of ripping off real designers' handbags.

"Nut Liquor" peanut butter vodka isn't even the least appealing new vodka of the week. Meet "Wodka Vodka," a new brand with the (no kidding) tagline, "Escort Quality. Hooker Pricing."

Chinese consumer finds worm in milk powder imported from Holland. Brand offers compensation ... but only if worm is proven to be Dutch.

Do you swallow this "Swallowable Parfum" ad, below?Continue reading...

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