brand extensions
Posted by Mark J. Miller on May 17, 2012 11:55 AM

Since Miami-based Zumba Fitness got started back in 2001, it has rapidly grown into a global phenomenon, bringing new music and dance moves to millions of people, of all ages and shapes, worldwide. The dance class can now be found in 125 countries and has grown nearly 800 percent in just the last three years, according to the company.
Over time, it has introduced a number of different classes in order to hit as many markets as possible: Water! Wheelchair-bound! Kids! You name it. Now the company is expanding into the apparel business. According to a press release, Zumba Fitness has a new line of branded clothing that will be sold exclusively at Harrod’s in Britain for the next two months and then, naturally, beyond.Continue reading...
brand news
Posted by Stephanie Startz on October 15, 2009 09:26 AM
The New York Times will not sell the Boston Globe. [WSJ]
US automarket falls 1.5% after Cash for Clunkers ends. [Times of London]
Ford gears redesigned Lincoln towards luxury market. [Bloomberg]
MySpace focuses on music, "social entertainment," not taking Facebook head-on. [WSJ]
Wardrobe staples and snoods (pull-on scarves) bolster Burberry sales. [FT]
US distiller Diageo blames larger-than-expected 6% fall on destocking. [FT]
(More headlines: Breast Cancer month, gold at Harrod's.)Continue reading...
More about: New York Times, Boston Globe, Automotive, Cash for Clunkers, Ford, Lincoln, MySpace, Facebook, Burberry. Diageo, Philanthropy, Mokulele, Go!, Cracker Jacks, Harrod's, Luxury, Logo