Apple tries to crack the code for China, as Verizon Wireless prepares to start carrying the iPad in the U.S.

BP stations in the U.S. are looking to rebrand, presenting a challenge for new CEO Robert Dudley.

Cadbury introduces "Most pampered bar in the world" campaign.

DoubleTree by Hilton rebrands globally.

Gap Inc. is focusing on international and online growth, CEO Glenn Murphy tells investors.

GE reports quarterly growth in orders after long drought.Continue reading...

Just like any institution that trades on a product and a reputation, law schools have brands. That most law schools similarly promote and build their brands via traditional messaging and conventional channels should come as no surprise. Lately though, Cornell University Law School objects to – and moves to strike! – this characterization.

A month after a Wall Street Journal piece pondered the notion "Why Cornell Law School is like Lady GaGa," the school itself has released an ad campaign with a celebrity spokesman. A fictional celebrity spokesman. Continue reading...