brandcameo
Posted by Abe Sauer on May 10, 2011 12:00 PM
The hottest video in rotation is currently Lady Gaga's Judas. With as much style as it lacks sense — it's a muddled religious metaphor; all you need to know is she's a Harley-loving Mary Magdalene, as her new album cover tipped off fans — it's characteristically Gaga.
Plus, unlike recent videos of fellow pop divas Britney Spears and J.Lo, it appears Gaga has eschewed the overt product placement of last year's Telephone — apart from the Harley Davidson bikes that open the video, and the Schott Perfecto leather motorcycle jackets — for brand cameos that would be more recognizable to fashion cognoscenti.
As the Haus of Gaga's creative director/stylist Nicola Formichetti notes on his Tumblr, the video's fashion credits include Thierry Mugler, vintage Christian Lacroix, Alexander McQueen shoes and a Versace bracelet that was a gift from her Japanese fans.
Judas also contains one prominent product placement that might surprise fans of the songbird who sports a peace sign tattoo on her wrist. Continue reading...
More about: Lady Gaga, Haus of Gaga, Nicola Formichetti, Harley-Davidson, Schott, Alexander McQueen, Thierry Mugler, Versace, Desert Eagle, Brandcameo, Product Placement, Entertainment, Music, Videos, Fashion