Happy Family Expands Organic Superfoods Range for Kids

It's hard to resist a brand that has the word "happy" in it. And so Happy Family, a leading organic brand of "superfoods," has earned the title of "Rockstar of the New Economy" from Fast Company magazine and B Lab, a nonprofit that promotes social and environmental responsibility by companies.

There was a lot more that earned the designation for Happy Family, which already was named Inc. magazine's fastest-growing packaged-food company of 2011. In five years, the New York-based company has skyrocketed to $35 million in sales from practically nothing, and CEO Shazi Visram is looking at doubling revenues for the second year in a row in 2012.

Happy Family boasts a big range of products aimed right at the worry spot for American moms: how to get their young children to want to eat healthy snacks. The company's product line ranges from pouches of fruit puree for babies to organic grain-snack "puffs" for toddlers to frozen mac-and-cheese balls and Salmon Stix for grade-schoolers. It's planning an additional 10 new products before the end of the year.Continue reading...