#WhatWorks for GE CMO Beth Comstock? Collaboration to Spur Healthcare Innovation

Above, GE Chief Marketing Officer Beth Comstock discusses the "great mash-up" — the collaboration between big companies, start-ups, government and academia driving healthcare breakthroughs, as GE demonstrated in the "big data" elements of its Super Bowl campaign. Feel free to follow and join in the conversation via the #WhatWorks hashtag on Twitter.