Posted by Sara Zucker on January 13, 2010 01:15 PM
Oprah Winfrey's namesake publication, O, is currently holding a contest to promote the 10th anniversary of its “Live Your Best Life” three-day-long event in May. The ten readers who find a winning code in their February issues, will win free airfare and accommodations for the event.
The "Live Your Best Life" event, sponsored by L’Oréal Paris for the third year in a row, has proven particularly effective at spreading Oprah’s brand mission. This year's 10th anniversary event will take place in Manhattan and feature workshops with O columnists, a performance from Oprah at Radio City Music Hall, and a Walk for a Cause with Oprah.Continue reading...
Posted by Sara Zucker on January 5, 2010 11:41 AM
This week's Consumer Electronics Show in Las Vegas will highlight the latest contender in the battle for e-reader market share: Hearst Corporation's new Skiff Reader.
"The Skiff Reader's big screen will showcase print media in compelling new ways," said Gilbert Fuchsberg, president of Skiff, LLC. "This is consistent with Skiff's focus on delivering enhanced reading experiences that engage consumers, publishers and advertisers."
The Skiff Reader, however, is joining a very competitive and crowded category, as brands of all denominations seek a foothold in what many believe will be the next great evolutionary step in the relationship between people and information.Continue reading...