Smellf Help: Old Spice Champ Dumps Heather Graham

Forget the Old Spice Man; the P&G brand is all about the Old Spice Champ. The latest W+K campaign for the brand features a cameo by Heather Graham (getting dumped, above) in support of its Champion product line of antipersperant/deodorant, deodorant, body wash and body spray. The groan-inducing tagline: "Believe in Your Smellf." Check out the 15-second spots below.Continue reading...