Posted by Barry Silverstein on November 15, 2012 12:06 PM
Back in January 2011, Starbucks became the first national retailer to offer its own mobile payment technology combined with a loyalty program. It led to more than 100 million mobile transactions occurring in its U.S. stores since the launch.
Now, in a move to push mobile commerce even further, Starbucks is accepting payments in some 7,000 retail locations via Square, Twitter co-founder Jack Dorsey's mobile payment app for iOS and Android smartphones. In addition to laying out cash for that latte, users of Square Wallet can browse menu information and store hours, gain access to their transaction history, and even explore nearby businesses. Since Square Wallet is linked to a debit or credit card, there's never a need to reload a balance, and a digital receipt appears instantly.
It's not only been a huge boost for the Square brand (as Dorsey tweeted, "Immensely proud of the teams at Square and Starbucks: 7,000 stores launched 3 months TO THE DAY after signing the deal. #nailedit"). The announcement by Starbucks seems to come at a time of increased activity that could make 2013 the year of mass adoption of mobile payment technology. Indeed, Dorsey this week announced that "Square is now facilitating over $10 billion of commerce annually for small businesses across the US. Up $2 billion in just 2 months."Continue reading...
Posted by Barry Silverstein on November 8, 2012 10:15 AM
Mobile devices are fast becoming the accepted way for consumers to communicate, get information from the Internet, and take advantage of apps that help them do just about anything, which includes making travel easier. Case in point: Apple's Passbook, the new free app released to iPhone users with the upgrade to iOS6, is being pitched as an app that allows consumers to keep boarding passes from participating airlines (as well as movie tickets, retail coupons, loyalty cards and more) in one handy place.
Apple's new deal with London's Heathrow airport, which is looking to elevate its brand experience including rolling out digital improvements to make journeys better, offers a glimpse of how the application might function on a wider scale.
Imagine this: You walk past a store in the airport and a customized discount pops up on your iPhone. That's the basic premise — because passengers will be able to store their "WorldPoints" collected through a Heathrow loyalty card and access current retail offers and coupons with Passbook. Promotions and discounts will appear on a Passbook-enabled device throughout the customer's travel through the airport at the relevant stages of their journey. Heathrow's Passbook content will evolve to include both airport retailers and service providers. It's the first time such a program is being implemented in a European multi-retailer environment.Continue reading...
ready for takeoff
Posted by Mark J. Miller on June 5, 2012 05:03 PM
London Heathrow is the third-busiest airport in the world, moving close to 70 million people down its two runways each year. It can feel a bit cramped there and anybody who has walked its floors might tell you that all 70 million of those folks were in the place the day they were there.
The government has threatened to scuttle a proposed third runway, which has Heathrow operator BAA threatening to sue as it's eager to expand capacity. And from the "you can't please all the people all the time" dept., one group of Brits would love the 83-year-old airport to be leveled and converted into landscaped gardens, a residential area, and a university. Yet customer surveys indicate that over 70% of passengers at the airport rate their experience as 'Excellent' or 'Very Good.'
As it looks to become more efficient and truly "make every journey better" in order to bump those customer survey results even higher, Heathrow's retail partners and shoppers are certainly happy. According to an airport spokesperson, “Heathrow has the highest retail sales of any airport in the world ahead of Incheon airport in South Korea in second place.”Continue reading...