Posted by Dale Buss on April 5, 2013 09:01 AM
HP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.
BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.
BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.
Al Jazeera America hires CNN's Ali Velshi as anchor.
Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.
Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.
Best Buy may have turned the tide on showrooming Amazon.Continue reading...
Posted by Mark J. Miller on March 25, 2013 03:29 PM
New Grownup Burger Recalls Grownup Film Moment
The words burger, Heidi Klum and bourbon aren’t generally found in the same sentence, but that’s changed now that Carl’s Jr. will become the first fast-food chain to release a burger branded by a liquor. The Jim Beam Bourbon burger will start being sold Monday night and to celebrate the moment, the chain has turned out a sexy ad featuring supermodel/businesswoman Heidi Klum reprising one of American film’s sexiest characters, The Graduate’s Mrs. Robinson.
In it, Klum seduces the camera and her naïve young male costar while chowing down on a massive Jim Beam burger. (Don’t worry, teetotalers. Unlike the famed Mrs. Robinson, the burger is alcohol-free.)Continue reading...
Posted by Sheila Shayon on June 19, 2012 10:09 AM
A lot has changed since Project Runway debuted 10 seasons ago on Bravo. For a start, it's no longer on Bravo — and TV is no longer a one-way, passive experience but more about hybrid TV/social viewing these days, of course. So P.R.'s TV home, US women's cabler Lifetime, is leveraging visual social platforms Pinterest, Instagram, Piictu and Viddy ahead of the 10th season debut on July 19.
While still maintaining Facebook and Twitter marketing, Lifetime's "Make it Work" season launch campaign — a reference to P.R. mentor Tim Gunn's catchphrase — asks viewers “to share images and videos that inspire fans to showcase their fashion choices and encourage armchair designers nationwide to share their style" to spur buzz and tune-in.Continue reading...
Posted by Sheila Shayon on May 28, 2012 01:03 PM
Who really crosses the velvet rope in the summer nightlife scene? Those with beautiful hair, according to a series of vignettes produced by NBCUniversal's Integrated Media and Creative Partnerships & Innovations group — the ad sales unit that lines up product integrations for branded entertainment across NBCU's stable of media properties — about Unilever’s new premium hair care brand, Clear Scalp & Hair Therapy.
Featuring 30 Rock's Jane Krakowski; Bravo exec/host Andy Cohen; Giuliana Rancic of E!; and NBC's "Saturday Night Live" alum Tim Meadows, the vignettes portray "Best Night Ever," the story of Logan and Chloe, who gain access to nightlife hotspot "Clear" and rub shoulders with NBCU talent, eventually making it into the exclusive inner sanctum, "The Source."
The campaign is now running on NBC, Bravo, E!, Oxygen, Style, NBC.com, Bravotv.com, Eonline.com, Oxygen.com, MyStyle.com, and DailyCandy, breaking May 21st during "Bethenny Ever After" on Bravo and ending the week of June 11th.Continue reading...
Posted by Shirley Brady on January 2, 2012 01:01 PM
What would Bob Barker think? Snoop Dogg kicked off Celebrity Charity Week on The Price is Right on CBS today by winning more than $70,000 for his charity the Snoop Youth Football League, his youth football league based in Chicago. TPR host Drew Carey and the longrunning game show's producers are matching the contestants' winnings to boost the charitable donations this week, which will also see Jenny McCarthy, Neil Patrick Harris, Chris Daughtry, and Heidi Klum take part for their favorite charities. Below, the Doggfather — a tireless endorser — talks backstage about his latest star turn.Continue reading...
Posted by Shirley Brady on September 15, 2011 06:19 PM
Bravo fires four Real Housewives of New York cast members (update: Jill Zarin says she's still in talks).
Pepsi fattens up "skinny cans" in UK.
Yahoo meets with potential bidders, as exec confirms talks with AOL and Microsoft for ad sales deal to counter Google.
Adidas and Reebok bring My Coach shoe to India.
Apple TV rumors heat up.
BlackBerry owner RIM earnings plunge by more than half.
Citigroup only hiring "critical" jobs.
Coffee Bean & Tea Leaf makes New York debut.Continue reading...
Posted by Shirley Brady on June 6, 2011 06:00 PM
Apple's WWDC announcements seen as "huge win" for (more engaging?) Twitter in a blow to Facebook.
Anthony Weiner admits to sending lewd photos but refuses to resign, delighting headline writers everywhere.
Cablevision's AMC Networks (AMC, IFC, Sundance Channel, WE tv) are going public.
CFDA honors Lady Gaga with fashion icon award and Marc Jacobs with lifetime achievement nod.
Chanel supports National Resources Defense Council.
DHL sponsors Manchester United tour.
Disney's Anne Sweeney says it's the "right time" for ABC to get back into syndicated TV because of "right person" — Katie Couric.Continue reading...
Posted by Shirley Brady on June 2, 2011 06:00 PM
Andre Agassi expands commitment to charter schools.
Apple signs deal with Universal Music Group and other publishers for iCloud.
AT&T Wireless CEO "not happy" with US network.
Benetton refreshes visual branding.
Citigroup shuts down $400M hedge fund in wake of new regulations.
Denny's all-you-can-eat pancakes inspires teen marathon.
Disney, looking up at the cloud, relaunches Disney.com to offer TV and film titles.Continue reading...