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brand news

Brand News: McDonald's, Michelin, Taco Bell and more

Posted by Shirley Brady on March 24, 2015 07:01 AM

Michelin Man tire US ad commercial Bibendum 2015

TOP STORIES

McDonald's takes I'm Lovin' It reboot global with 24 Hours of Joy campaign kicking off in Australia, then Asia and beyond.

Instagram launches Layout collage app, attracting Sephora and Victoria's SecretTwitter partners with Foursquare and rolls out "quality filter" to block trolls; and Facebook tests a phone app and woos media publishers including BuzzFeed and the New York Times.

Lufthansa-owned germanwings flight crashes with no survivors likely.

Michelin's Bibendum character is back with new US ad campaign.

Taco Bell urges consumers to break out of "breakfast dystopia" with taco-like breakfast biscuits and plans delivery.Continue reading...

social marketing

116 Brands That Didn't Zip It During #TheDress Frenzy

Posted by Shirley Brady on February 27, 2015 05:15 PM

#TheDress color debate inspired 11 million tweets at peak chatter on Twitter, and more than 30 million views for the Buzzfeed article that made it the hottest meme in a day that also saw a social media frenzy over two leggy llamas on the loose.

So which brands won the fray? Those that responded quickly, visually and with humor, of course. They all hoped for their Oreo moment; not even Oreo succeeded. The big winner here wasn't Roman Originals, which made the dress, but Buzzfeed, which blew the doors off its website and survived.

Check out 110 111 114 115 (we give up) brands tweeting about the mother-of-the-bride dress that tore up the Internet—for better or worse.Continue reading...

brand news

Brand News: 11/11 Singles Day, Super Bowl Ad Sales and more

Posted by Dale Buss on November 11, 2014 09:31 AM

TOP STORIES

Alibaba racks up $2 billion in sales in first hour of 11/11 Singles Day for record-breaking sales tally, mulls Apple Pay tie-up with focus on China.

Google signs long-term NASA lease for aviation and space projects.

Mercedes-Benz expands brand world and introduces new vehicle nomenclature.

Super Bowl sees slightly slower ad buys for NBC as auto marketers tighten belts.

Spotify CEO responds to Taylor Swift boycott as pop star partners with Amex Unstaged on interactive music video app. Continue reading...

corporate citizenship

Unilever Gives Youths a Global Soap Box to Address Hunger

Posted by Sheila Shayon on November 10, 2014 03:26 PM

Twitter founder Biz Stone coined the phrase, "Philanthropy is the new marketing." Unilever appears to agree.

In a branding move that reinforces its mission of a brighter tomorrow, the consumer packaged goods giant has launched a video series, #BrightFuture Speeches, highlighting youths' ideas on how to address one critical barrier to achieving that goal: food poverty.

Over the next five weeks, the series will follow a group of young activists as they campaign against hunger and food poverty in various parts of the world, including Indonesia, the UK and North America. Continue reading...

branded content

Branded Content Watch: Comedians, Comic-Con and Getting Quirky Edition

Posted by Abe Sauer on July 25, 2014 07:43 PM

Disruption, Beer Edition: Saturday Night Live alum Fred Armisen is no stranger to working with advertisers. His cult hit IFC network show Portlandia has a partnership with Subaru. But now Armisen has partnered with Heineken in a campaign called "Routine Interruption" which sees the comedian cold call unsuspecting people on a pay phone (and follows on the brand's campaign featuring Neil Patrick Harris). It's a quirky idea, but will it help sell beer?Continue reading...

brandcameo

Mayo Clinic: Explaining the Hellmann's Jar in 'Silver Linings Playbook'

Posted by Abe Sauer on February 8, 2013 01:53 PM

Nominated for several Academy Awards, Silver Linings Playbook has been critically acclaimed for its directing, story and performances. But what about its product placement?

The feel-good love story features some product placement as complex as its themes. For starters, there is the question of whether or not pharmaceutical companies like AstraZeneca had anything to do with drug mentions. (They did not.) There are Raisin Bran, Budweiser, and Apple products. ("Gimme' an iPod. Who doesn't have an iPod?")

And then comes the conspicuous jar of Hellmann's mayonnaise. Continue reading...

brand news

In the News: Gucci, Morgan Stanley, Webby Awards and more

Posted by Dale Buss on May 22, 2012 08:48 AM

In the News

Alibaba regains control of future with purchase of Yahoo stake.

Audi will bundle SiriusXM traffic subscriptions in select 2013 models.

Best Buy tops profit estimates on smartphone sales.

Comcast leads U.S. cable operators to create nationwide CableWiFi network of hot spots, and launches integrated local ad sales.

Crocs taps bloggers to promote new styles.

DC Comics intends to bring a major character out of the closet.

Facebook's 11 percent drop on Monday sees fingers pointed at Morgan Stanley, raises more questions about its mobile strategy and creates schadenfreude moment for News Corp.'s ill-fated MySpace acquisition.

General Mills announces layoffs.

Google seals acquisition of Motorola Mobility.Continue reading...

brand vs. brand

Condiment Wars: Hellman's Holds Mayo in Top Spot

Posted by Mark J. Miller on October 31, 2011 11:33 AM

America loves its mayonnaise. Six of the top 15 best-selling condiments in the U.S. are different varieties of mayonnaise, according to research by Bloomberg Businessweek about sales in the 52-week period that ended on Sept. 10th.

And the condiment at the absolute top of the heap, living large at the apex of the condiment world? Hellmann’s Mayonnaise. With total sales of $401.2 million, it exceeded sales of Heinz Ketchup by more $122 million, which placed third behind Tostito’s Salsa.Continue reading...

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