Posted by Mark J. Miller on May 16, 2013 11:39 AM
Hellmann’s mayonnaise turns 100 this year and its owner, Unilever, is celebrating with the brand’s biggest marketing campaign ever.
"It's part of the culinary heritage of America," said Brian Orlando, Hellmann's senior marketing director, the Associated Press reports. "After 100 years, we decided it was worth going out and revisiting this brand and what it is today."
Unilever is shelling out for TV, print and digital ads for its “Bringing the Best Together” campaign as well as a Facebook page and YouTube videos “featuring chef Mario Batali cooking up Hellmann's recipes, a Smartphone app and a September event that will include the world's largest picnic table,” according to AP.
Batali has been asked to create 30 recipes that incorporate Hellmann's to be shared via Facebook and the app. The TV ads, however, will focus on founder Richard Hellmann’s New York deli where the brand was first sold.Continue reading...
Posted by Barry Silverstein on September 8, 2010 02:15 PM
As if price-conscious shoppers needed more convincing, a new study published in the October issue of Consumer Reports magazine states "store brand products can compete with their name-brand counterparts and save shoppers more than a thousand dollars a year on grocery bills." According to Tod Marks, senior projects editor for the magazine, "The study reaffirms that store brands are worth a try."
Five supermarket chains were evaluated and prices for private-label or store-brand vs name-brand items were compared for 30 everyday items. Consumer Reports found the average savings with store brands was 30%, while its researchers found nutrition similar for most of the tested products.
Yet, shoppers need coaxing to trust some store brands — many, ironically, created by big name brands.Continue reading...