personal brands
Posted by Mark J. Miller on June 15, 2012 02:12 PM

David Cassidy has probably sung “C’mon Get Happy” about seven zillion times since he joined the cast of The Partridge Family in 1970 and became a teen idol at the age of 20. That doesn’t mean that the now 62-year-old is pleased with the show or its producers. In fact, he’s furious.
After all the T-shirts, lunch boxes, posters, games, dolls, trading cards and other collectibles with his picture on them, not to mention the years of dodging screaming fans, Cassidy says he only made $15,000 in merchandising fees. He’s been on a long legal battle to get some of that dough, which could equal around $10 million, according to a press release.
An L.A. Superior Court judge is currently considering if he will hear the case against Sony in front of a jury. Cassidy isn't the only disgruntled '70s TV star, either. Some of the cast members from Happy Days are also suing CBS over their cut (or lack thereof) in merchandising sales related to the show.Continue reading...
More about: TV, Entertainment, Merchandise, Legal, IP, Personal Brands, Celebrities, Licensing, The Partridge Family, Happy Days, David Cassidy, Marion Ross, Anson Williams, Don Most, Erin Moran, Tom Bosley, CBS, Sony, Viacom, Henry Winkler, Ron Howard