Posted by Sheila Shayon on June 3, 2010 02:30 PM
As the global village envisioned by Marshall McLuhan continues to spread, the latest executive shuffle is Herb Scannell's hiring this week to run BBC Worldwide America, a position left vacant since Garth Ancier’s departure in March.
The BBC is at something of a crossroads in America: it posted record profits in 2009; BBC.com reaching 17 million unique users monthly in the U.S.; its iPhone app is a top 10 news app; and Doctor Who has gained new U.S. fans and boosted BBC America's ratings since relaunching with new "doctors" (including its latest, Matt Smith, above).
"We have a cable channel that has, if not the most affluent, one of the top two or three most affluent audiences on television," Scannell, a Viacom veteran, tells Ad Age. "But for the advertising business, we want to get to full distribution and let the brand shine a bit. I come from a place at MTV Networks where the branding was always in place, then we started getting the pieces together."
Top priority for Scannell is boosting BBC America's profile and revenues.Continue reading...
Posted by Shirley Brady on June 2, 2010 05:00 PM
Ford and GM posted stronger sales in May, as Ford confirms rumors that it's ending its Mercury brand.
Investors bet on BP rebound as US Gulf coast cities use digital billboards to lure tourists back to the beach.
Viacom veteran turned digital exec Herb Scannell is now running the BBC's US brands, including BBC America.
Amazon's Kindle e-reader will be available in US Target stores starting Sunday.Continue reading...