2014 Brandcameo Product Placement Awards

sustainability

Greenpeace Challenges Fashion Industry to Become Environmental Leaders

Posted by Sheila Shayon on February 7, 2013 06:46 PM

As many high-end brands show off their latest designs at New York Fashion Week, Greenpeace has a big message for the fashion world at large: It's time to clean up your act.

The latest from Greenpeace’s global Detox campaign is its “Fashion Duel,” with Italian actress Valeria Golino leading the charge for the industry to make environmental stewardship a priority in their operations.

The "duel" sets out to rate 15 Italian and French high-end luxury brands on three areas of the global supply chain — leather, pulp and paper and toxic water pollution — and highlights their differences in policy on toxic water pollution and deforestation.Continue reading...

brand news

In the News: Angry Birds, Hot iPad, American Idol Clothing and more

Posted by Dale Buss on March 21, 2012 09:04 AM

In the News

Adobe gets more social.

Amazon wrings profit from fulfillment.

AmLactin taps Olympic swimmer Dara Torres as brand ambassador.

Angry Birds to launch retail partnership

Apple iPad users find high video use can crunch data plans as Consumer Reports finds that the new version runs hotter than the old one.

Arby's readies brand relaunch.

Boeing gains 787 Dreamliner clearance by U.S. regulators.Continue reading...

brand news

Apple Unseats Microsoft; BP Top Kill a Go

Posted by Shirley Brady on May 26, 2010 05:37 PM

Apple became the world's most valuable tech company today, hitting a market cap of $227.1 billion to unseat Microsoft's $226.3 billion.

BP's top kill plan is underway as it buys Google ad to highlight its clean-up site. PBS is live-streaming on its YouTube channel.

Jean Paul Gaultier is out at Hermès, which will retain a 45% stake in his label. Who's in: Lacoste designer Christopher Lemaire.

CES head Gary Shapiro has some advice for brands in China.

Disney refuted insider trading claims that it's looking to unload ABC.Continue reading...

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