lap of luxury
Posted by Stephanie Startz on December 11, 2009 03:50 PM
The jewelry houses of Faberge and Louis Vuitton are proceeding in due course through the current recession, each using a unique marketing strategy to guide their direction.
During flush economic times luxury retailers can rely on a strong aspirational consumer base eager to scoop up logo-clad products. Today, however, as that market dries up and cash-strapped consumers guard their wallets and eschew conspicuous consumption, luxury brands are shifting their focus to a different type of customer: wealthy individuals.Continue reading...