A Small Insurer's Big Leap Into Branded Entertainment

Who said the little guys lack imagination and moxie? Hiscox insurance services target small businesses — direct, online, and in real-time. But how to get that message out and stand out from the crowd? Scripted web video programming — with a sense of humor, and some heavy-hitting talent.

This summer the brand is launching season two of original "entrepreneurial comedy series" Leap Year, the story of five friends who lose their jobs, follow their dreams and start their own business.Continue reading...