holidaze

Boo Who? 27 Halloween Commercials You May Have Missed

Posted by Abe Sauer on October 30, 2014 09:04 PM

You know the IKEA spoof of The Shining—now take a look at what some other brands are doing with their Halloween advertising this year, from C to V:Continue reading...

black friday

Black Friday Reboot: Kohl's Extols App, Earlier Thanksgiving Hours

Posted by Dale Buss on October 30, 2014 01:28 PM

In the 90s, Kohl's challenged JCPenney, Sears and other former kings of retail with what then was a revolutionary formula: name brands, affordable prices, heavy promotion and shopper convenience. Kohl's leveraged this formula to nationwide expansion in the U.S. and knocked its rivals out of the park.

A couple of decades later, its momentum slowed, CEO Kevin Mansell and Chief Customer Officer Michelle Gass are promising to lead the king of mid-market apparel retailing out of its long wilderness.

Admitting that its stores "haven't been the most inspiring," Mansell revealed a "complete change in the way we run our business," including a new look and feel, a refreshed inventory that's now customized by store (not region), more big-name brands, and the promise of "surprise" and delight in stores under the banner "Find Your Yes."  

And then there's its Thanksgiving/Black Friday plans.Continue reading...

e-commerce

Tesla, Zara Join China Shopping Spree as 11.11 Singles Day Sale Goes Global

Posted by Abe Sauer on October 28, 2014 10:32 AM

November 11 is why Alibaba's recent IPO set a $25 billion record-breaking debut. Last year, on China's Nov. 11 "Singles Day" holiday ("光棍节" or "双11"), Alibaba's Taobao (Tmall.com) and others recorded 35 billion yuan or RMB (US$5.75 billion) in sales.

It was a world record for single day online sales—one that Taobao intends to break this "11.11" with an estimated 26,000 vendors set to participate in the world's biggest shopping event for a project $8 billion payday.

This year, Tesla and Zara are in the mix with new Tmall stores, while the e-commerce portal's success has many other brands and e-tailers in China and beyond looking to skim some of the cream off the top. Continue reading...

digital marketing

Dos Equis Uses Oculus Rift for Most Interesting Halloween Masquerade

Posted by Sheila Shayon on October 24, 2014 05:12 PM

To celebrate Halloween, Dos Equis has created a multi-platform interactive platform, Masquerade, hosted by none other than The Most Interesting Man in the World.

This year's Masquerade, which "takes place" at the host's New Orleans manor, can be experienced both online (through the Dos Equis website) and also at bars and parties across the U.S. through virtual reality experiences in which fans don an Oculus Rift headset.

As Dos Equis parent Heineken notes in a press release, "This VR experience will allow fans to don a headset and enter into a virtual Masquerade as The Most Interesting Man’s guest of honor, encountering the unexpected and unusual."Continue reading...

retail watch

Macy's Boosts Holiday Shoppers' Mobile Savvy with Google and Apple

Posted by Dale Buss on October 23, 2014 02:56 PM

Nothing says holiday shopping like "immediate gratification." That's why Macy's is ready to roll out a proximity-marketing platform in partnership with Google that will lead shoppers to the specific item they're seeking—and also will offer suggestions about merchandise in their local Macy's that consumers may not be thinking about, Ad Age reports.

"We have seen encouraging results" from the program that Google and Macy's began testing about a year ago in San Francisco, Jennifer Kasper, group vice president of digital media and multicultural marketing at Macy's, told Ad Age. Shoppers "can go into a physical store and have immediate gratification."

Google's expanding roll-out of its proximity-marketing platform, Nearby, echoes Apple's iBeacon rollout and the Continuity platform for Android devices. The basic idea is to tap into the marketing and sales possibilities of using GPS, in-store "beacons" and other devices to give consumers promotional stimuli at times that it can be most effective: While they're in or near retail stores.Continue reading...

bc q&a

The Interactive Explorer: 5 Questions With Blippar VP/GM Lisa Hu

Posted by Sheila Shayon on October 22, 2014 01:31 PM

Augmented reality (AR) is a burgeoning playground for brands as smart tech takes on the bridging of all things physical with virtual applications to engage consumers. 

AR isn’t new, but the rise of wearable technology such as smart watches and glasses, along with GPS tracking, sensors and camera technology on mobile devices, has pushed it over the tipping point. Case in point: AR start-up Magic Leap just raised $542 million in a funding round led by Google and Qualcomm.

A major player in this sphere is Blippar, which harnesses AR and image-recognition technology for smartphones, tablets and wearables. Using the Blippar app, users hold their phones over blippable content to trigger a digital experience known as “blipping.” 

Brands can render any content, logos, products, magazine advertisements, billboards instantly interactive from any mobile device. Jaguar, for example, this month launched a global campaign that integrated Conde Nast print ads for Google Glass wearers, starring British actor Nicholas Hoult. Primark just launched a holiday campaign in the U.K. using its technology.

“The marketing industry is increasingly shying away from impressions and warming up to true, meaningful interactions, as these are more valuable metrics,” Blippar GM USA, Lisa Hu tells brandchannel. “This is where Blippar can truly excel from the CMO's perspective.” Continue reading...

brand news

Brand News: Lexus, Yahoo, Lumia and more

Posted by Dale Buss on October 22, 2014 09:14 AM

TOP STORIES

Lexus launches a virtual experience app. 

Johnson & Johnson plans to begin testing Ebola vaccine in January, with 250K doses ready by May.

Yahoo's Marissa Mayer fires back at critics as company makes more money from search but still needs clearer strategy. 

Microsoft officially lays Nokia name to rest and embraces Lumia for Windows phones.

Target unifies holiday strategy including free online shipping and promotes Taylor Swift's new album (below) as Walmart CMO also talks up holiday plans. Continue reading...

bc q&a

Stirring the Cup: 5 Questions with Chobani CMO Peter McGuinness

Posted by Rami Levi on October 20, 2014 12:37 PM

Chobani has been on a tear lately, launching the #StopSadBreakfast campaign in the US and partnering with Lyft among other ways to differentiate the brand in the crowded Greek yogurt space.

Looking to save sad breakfast sufferers from manufactured muffins, soggy cereal, bland oatmeal and burnt toast, Chobani invited commuters in New York's Grand Central station to stop by for some free Chobani Oats, a new whole grain steel-cut oats and ripe fruit product which is unique to the category. Chobani also served cups of its yogurt-oats blend to breakfast sufferers on-the-go near Manhattan's Bryant Park.

The supporting content and social marketing pokes fun at sub-standard breakfasts while "faux PSAs" running on The Onion and other sites reinforce the theme.

The brand also partnered with the Lyft car service by creating a "Chobani Mode" on its app that enabled special hand-deliveries of cases of Chobani's limited-edition Pumpkin Spice yogurt, its fastest-selling flavor ever.

With more innovation on the horizon, Peter McGuinness, chief marketing and brand officer for Chobani, spoke with brandchannel's unabashed brand fan Rami Levi (high-fiving his Lyft delivery above) about how he plans to sustain the buzz.Continue reading...

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