brand extensions
Posted by Mark J. Miller on May 8, 2012 10:01 AM

AT&T has done such a thorough job of branding that consumers don’t think the company does much else beyond wireless telephony. Of course, that has never been true and the company is now aiming to continue its expansion into other areas.
The wireless service provider, according to Reuters, “is making a big investment in a nationwide wireless home monitoring service” with the hope that it could add another $1 billion in revenue to the corporation’s coffers.
Trials of the new service, called Digital Life, are planned for this year and will require customers to have sensors and cameras installed that will be linked to a central home system that then connects to AT&T’s monitoring system wirelessly.Continue reading...