Interbrand IQ: The Best Asian Brands Issue

rss

brand extensions

AT&T Pitches Digital Life for Home Security

Posted by Mark J. Miller on May 8, 2012 10:01 AM

AT&T has done such a thorough job of branding that consumers don’t think the company does much else beyond wireless telephony. Of course, that has never been true and the company is now aiming to continue its expansion into other areas.

The wireless service provider, according to Reuters, “is making a big investment in a nationwide wireless home monitoring service” with the hope that it could add another $1 billion in revenue to the corporation’s coffers.

Trials of the new service, called Digital Life, are planned for this year and will require customers to have sensors and cameras installed that will be linked to a central home system that then connects to AT&T’s monitoring system wirelessly.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein