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Super Bowl Ad Tracker: M&M's Ms. Brown, H&M's Beckham, Kia's Adriana Lima

Posted by Shirley Brady on January 17, 2012 11:45 AM

With Super Bowl XLVI looming on February 5th, marketers are starting to trickle out news of their plans during the big game. The latest:

• The Mars-owned M&M's brand will introduce a new character during its Super Bowl spot (by BBDO New York) during the first quarter: Ms. Brown, according to the New York Times. She's the sixth candy character (following red, yellow, blue, green, and orange) and the second female in the cast, following Ms. Green, and will be portrayed as a behind-the-scenes character and the brand's "chief chocolate officer." Ms. Brown now has a Twitter account (@mmsbrown) and is being teased (above) on the M&M's Facebook page.

• H&M announced today that the Swedish fast-fashion retailer will run a 30-second TV spot (produced in-house) during the second quarter of the game, featuring the upcoming David Beckham Bodywear collection of men's underwear in the first Super Bowl spot for the brand and for Beckham.Continue reading...

tech champs

Google Ventures Expands Portfolio and Team

Posted by Sheila Shayon on August 9, 2011 03:00 PM

The Googleplex is buzzing, as Google Ventures, the company’s two-year-old independent venture capital arm is doubling its start-up investment budget to $200 million, doubling it office space, and adding new team members.

Its latest: Laura Melahn, Google Ventures' new head of marketing, whose hiring is a sign that Google is ready to get serious about promoting its VC activities.

With three major successes so far — Ngmoco, acquired by Japanese gaming company, DeNA, for around $400 million; HomeAway, went public in June; and Silver Spring Networks, a smart-grid company, which filed for an IPO — the search behemoth is searching for the next Zynga or Facebook.Continue reading...

ad watch

Pepsi Joins Groupon, HomeAway and CareerBuilder on Super Bowl Hot Seat

Posted by Shirley Brady on February 10, 2011 12:30 PM

Add Pepsi to the list of Super Bowl advertisers under fire this week.

Joining Groupon, HomeAway and CareerBuilder on the hot seat, Pepsi's "Love Hurts" ad has prompted a complaint in the House of Representatives. 

Sheila Jackson Lee (D-Texas) took to the House floor Tuesday night to criticize the ad, which features a white female getting hit in the head by a Pepsi Max can hurled by an African-American woman, as "demeaning," particularly during African-American history month.Continue reading...

brands under fire

HomeAway Joins Super Bowl Apology Parade

Posted by Shirley Brady on February 8, 2011 03:00 PM

This year's Super Bowl theme: shoot (your spot) first, apologize later. Following the post-game apology from Groupon for its Super Bowl spot, HomeAway is taking steps to make amends.

After some viewers objected to HomeAway's fake "test baby" handling in its spot, its website was update today with the following message: "We're happy to report that the animatronic baby featured in our commercial has been reassembled and is currently relaxing in a spacious vacation rental."

On a more serious note, HomeAway CEO Brian Sharples today released a statement to apologize to any offended viewers.Continue reading...

brand news

Brands to Watch: Adobe, Ford, RIM and more

Posted by Shirley Brady on November 16, 2010 06:30 PM

Brands to Watch

Adobe's CEO has fighting words for Apple.

Andy Warhol foundation beats lawsuit alleging rigged fakes.

Apple (Beatle's Apple) and EMI CEOs hammered out today's iTunes deal in two hours, reports the Wall Street Journal, as all 17 newly available Beatles albums enter the top 100 iTune sales on day one.

Bank of America, Wells Fargo and JPMorgan Chase agree to hold off on foreclosures.

BlackBerry-maker RIM says its PlayBook is 3x faster than Apple's iPad.

Corona signs tennis net branding deal for ATP world tour.

Ford UK shifts marketing focus to branded entertainment.Continue reading...

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