Posted by Barry Silverstein on March 22, 2013 05:49 PM
Consider retailing a two-pronged challenge: On the one hand, retailers must accommodate the increasingly mobile consumer. On the other hand, the traditional retailer can't ignore the need to drive that consumer to a physical store.
As highlighted in our previous post on the future of retail, there is a flurry of activity surrounding online retail initiatives right now, with particular emphasis on mobile. Mobile payments in particular are getting a lot of attention as retailers figure out ways to transfer the shopping experience to every sort of handheld device.
But there is an equally intense effort to reinvent the traditional store. In fact, many retailers are beginning to realize that rather than close stores, they can sustain them by giving them a much-needed facelift. More than a surface makeover, however, reinventing the store involves a thorough rework that often includes a growing trend: creating a "brand story" to engage and involve a consumer in the shopping experience.Continue reading...
lap of luxury
Posted by Mark J. Miller on December 19, 2011 10:07 AM
Residents of Korea are moving on up and want a piece of the pie. And 7-Eleven would like to help them out.
The luxury goods market is booming in Korea, with sales growing “at least 12% to an estimated $4.5 million last year, according to a report by McKinsey & Company in August,” the Wall Street Journal reports.
With that kind of money floating around, everybody is getting into the act of selling luxury goods, even places that you don’t generally associate with such things, like 7-Eleven.
Seoul's home of the Slurpee tested the sale of luxury goods during the Korean thanksgiving holiday in September by offering eight lines of Gucci goods at its stores there, the Journal reports. Now the chain is figuring out what other luxury goods it should offer for a limited time.Continue reading...
Posted by Sheila Shayon on November 22, 2011 03:50 PM
As retailers worldwide grapple with economics that are making sales flat, some like Tesco are turning to technology as an answer, specifically AR (augmented reality) and QR codes.
Consumers can use computer terminals in seven UK Tesco stores to scan a product code or Tesco Direct catalogue. Powered by AR firm Kishino, the test program, as shown in the video below, lets users view 3D images of more than 40 products from the electronics and entertainment sections both in-store or online and choose to buy in-store or have a product delivered to their home.
The technology requires a browser plugin and a “marker” like a Tesco catalog or club card as users position catalogues in front of their webcam to view the 3D product images. A television set can be virtually expanded to real size, front and back views, shoppers can watch film trailers and kids can play with ‘virtual Pirates of the Caribbean Legos’ on sale in the supermarket.
The strategy is designed to help integrate AR into the everyday shopping experience, reducing use of in-store shelf space to stock products as well as the number of returns, as customers have more information at their fingertips before purchase. It’s also a way, of course, to sell more merchandise.Continue reading...
Posted by Michael Waltzer on June 24, 2011 05:00 PM
The Oscars of Advertising, the Cannes Lions festival now taking place in France over seven days and 57 sessions, wraps up on Sunday.
At the Cannes Lions 2011, marketing and advertising innovators, communications ninjas, design savants, digital thought-leaders and other big thinkers come together to inspire, debate, and entertain. From outdoor advertising to media to radio to design, almost all forms of communication are covered, judged, applauded and recognized.
Brandchannel joins in the applause — check out the 2011 Cannes Lions Grand Prix winners below, and stay tuned for an update after the final round of winners are announced on Sunday.Continue reading...