Interbrand IQ: The Best Asian Brands Issue

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Honey Dew Donuts Keen To Prove It Is No Second Banana

Posted by Sara Zucker on January 25, 2010 04:00 PM

While the economy has left many shops shuttered and other struggling, the New England-based Honey Dew Donuts sees an opportunity to steal market share. Going up against Dunkin' Donuts and Starbucks, two brands also currently undergoing revamps, the mini-chain announced its intent to aggressively expand.

So far, the 37-year-old Honey Dew franchise includes 150 stores, primarily based in Massachusetts. In the past five years, only 20 locations have been added to the Honey Dew family, and there is only one corporate-controlled store.
But don’t expect the same for this year.Continue reading...

brand news

Headline Roundup: Cut It Out

Posted by Sara Zucker on January 25, 2010 07:31 AM

Sam's Club downsizes by cutting 11,200 employees. [NY Times]

Boeing Co. and Airbus unite despite differences, find new airliner. [WSJ]

BMW designs an SUV for the Mini Cooper. [CNN Money]

Wyclef Jean's Yele Haiti hires a new accountant. [CNN Money]

British Holiday Inns give customers an interesting option: pre-warmed beds. [Consumerist]

Sirius XM can no longer afford Howard Stern's $110M contract. [Business Week]Continue reading...

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