2014 Brandcameo Product Placement Awards

brand news

In the News: Tesco, Apple, Netflix and more

Posted by Dale Buss on September 23, 2013 09:25 AM

In the News

Tesco launches own-brand tablet, Hudl. 

Apple sells nine million new iPhones on first weekend, and is named the UK's coolest brand. 

Netflix picks up first Emmy.

American Airlines, US Airways extend merger termination date in light of upcoming trial. 

BlackBerry explores taking company private and bets future business on services as it haults BBM roll out for iOS and Android. 

Bruegger's and Caribou co-brand in growth effort.

Chanel named coolest fashion brand by UK survey. 

Darden Restaurant Group makes job cuts.

ESPN launches new ad campaign for SportsCenter.

Fiat plans to buy GM share of their diesel joint venture.Continue reading...

brand news

In the News: Hudson's Bay, BMW, Omnicom and more

Posted by Alicia Ciccone on July 29, 2013 09:45 AM

In the News

Hudson's Bay to buy Saks for $2.4 billion. 

BMW debuts battery-powered i3 in charge to take on Tesla

Omnicom, Publicis Groupe to merge, creating the world's largest advertising agency. 

Amazon plans to hire 7,000 workers for its US operations. 

Boeing asks jet operators to inspect Honeywell beacons over malfunction concerns.

CBS, Time Warner Cable smear campaigns could damage brands as new deadline looms. 

Rebranded International New York Times will put a strong emphasis on digital. 

Land Rover, Adidas make positive impressions on African Americans, while L'Oreal loses ground. 

Liquid-Plumr tests dirty ads to sell drain cleaner. 

Mazda expected to post huge leap in Q1 operating profit.Continue reading...

brand news

In the News: Sears, Apple, HSN and more

Posted by Dale Buss on July 22, 2013 09:27 AM

In the News

Duchess of Cambridge goes into labor as People and US Weekly gird for extensive coverage of UK royal birth.

Sears tries to go upscale—way upscale.

Apple investigates security breach on its servers and tests larger screens for iPhones and iPads.

HSN rebrands to shake dowdy status.

Boston Market harnesses Big Data for promotions.

CarMax solidifies status as unrivaled used-car leader.

Carnival Cruise uses Instagram to redistribute existing 15-second ads.

Chipotle plies ingredient and menu diversity.

Coca-Cola and other major sponsors assess pre-World Cup marketing landscape in Brazil.Continue reading...

brand launch

In the News: Hostess, LinkedIn, Nissan and more

Posted by Dale Buss on December 14, 2012 09:02 AM

In the News

Hostess brands reportedly attract bids from Walmart and Kroger.

LinkedIn gains job-recruiting edge over Monster, reveals most-liked brands of 2012.

Nissan begins turning out Leaf batteries at new U.S. plant.

Apple dominates tablet-purchase intent, survey says, but loses patent case to licensing firm.

Build-A-Bear considers change at top.

Fox News leads cable segment while CNN dips.

GM revamps MyLink system.

Jaguar drops plan to build supercar.Continue reading...

brand news

In the News: Hostess, Ikea, GM and more

Posted by Dale Buss on November 20, 2012 09:01 AM

In the News

Hostess Brands gets a stay of execution as company and union agrees to mediation today.

Ikea gets green light in India.

GM launches Springo sub-brand in China.

BMW shows off speed with tire-track promotion.

Best Buy posts loss as store sales drop.

Billabong Americas head considers buyout bid for company.

Campbell Soup builds giant Pinterest board out of classic green-bean casserole.Continue reading...

brand news

In the News: Amazon, Instagram, Unilever & more

Posted by Dale Buss on August 30, 2012 08:54 AM

AT&T unveils flagship store on Michigan Avenue in Chicago.

Amazon challenges Netflix with movie-streaming service.

Barclays names one of its own as new CEO.

Carrefour narrows loss.

Caterpillar says China growth may recover this year on government stimulus.

Chrysler sees sales of new Dodge Dart drift because of emphasis on manual transmissions.

Citigroup to settle suit connected to financial crisis for $590 million.

Daikin of Japan buys Goodman Global in U.S. air-conditioning market.

Facebook is cleared to buy Instagram by California authorities. Continue reading...

brand news

Brands to Watch: NFL, Facebook, BP and more

Posted by Shirley Brady on March 3, 2011 05:00 PM

Brands to Watch

Airlines raise prices for the sixth time this year.

Automakers call for electric car standards.

Best Buy woos small business owners.

BP execs receive bonuses despite Gulf of Mexico disaster.

Cadbury brings Oreo brand to India.

Calvin Klein promotes ck one relaunch with augmented reality at Macy's NYC flagship.Continue reading...

brand news

Brands to Watch: Home Depot, Kraft, Sara Lee and more

Posted by Shirley Brady on January 28, 2011 06:45 PM

Brands to Watch

Egypt's defiant president Mubarak sacks cabinet as US threatens to cut off aid. Delta and other global carriers have suspended flights, while web, mobile and SMS services continue to block residents from the world.

Bill Clinton unites PepsiCo and Coca-Cola heads at Davos, where Pepsi's Indra Nooyi explained why Russia is key to her strategy.

BMW to bring back four-cylinder engines to US.

Chevron profit jumped 72% in the fourth quarter.

Daimler pays 125th anniversary bonus to all 260,000 employees.

Facebook's value tops Amazon, trails only Google on the web.Continue reading...

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