Super-Sell Me: Morgan Spurlock Takes on Product Placement

The Sundance Film Festival kicked off today with its first big sale. Sony Pictures Classics bought director Morgan Spurlock's latest project: The Greatest Movie Ever Sold, a documentary about product placement and corporate sponsorship funded by product placement and corporate sponsorship.

The film is slated for North American release in April. The method director, best known for his 30-day McDonald's diet experiment that formed the basis of Super Size Me, quips, "I have funded this entire film with money from some pretty straight-laced companies, and the end result will surely make you laugh all the way to therapy."Continue reading...