brand inspiration
Posted by Sheila Shayon on July 4, 2012 11:31 AM

Duct tape maker Duck Tape has a light side, making fun of the common mispronunciation of its product with its brand name. Now it's sponsoring a sticky contest, inviting young fans to design and wear outfits made from duct tape to their spring proms and post pictures on the brand’s website. The winners will be chosen through online voting that runs through July 11.
Brooke Wallace, 17, of Solomon, Kansas (above) spent more than 200 hours creating a western-style prom dress for herself and a suit for her date, using 42 rolls of duct tape. She and her date, Mark Aylward, named one of 10 finalists, could each win $5,000 scholarships and an additional $5,000 for their school, Solomon High School. Wallace chose a rodeo theme because “we both live in the country, so it fit our style.”Continue reading...