Posted by Dale Buss on May 25, 2012 05:01 PM
Coke does it. Pepsi does it. And now Snapple does too. Have their logos on glasses sitting in front of judges of high-profile reality-competition shows on TV, that is. Snapple hatched a deal to have its brand represented on bright yellow glasses that are sitting in front of the three-judge panel on NBC's America's Got Talent, which just launched its new season this week.
On American Idol on FOX, of course, Coca-Cola long has been a sponsor and gets to plop its logo on glasses that are nursed — or not — by judges Randy Jackson, Steven Tyler and Jennifer Lopez as they sit in front of them. Fox's similar show, the U.S. version of X Factor starring Simon Cowell, counts Pepsi as its major sponsor and so features Pepsi glasses in front of the judges.
That has left the AGT judges looking — well, thirsty by comparison. "But not any more," Regan Ebert, VP of marketing for the non-carbonated beverage portfolio for Dr Pepper Snapple Group, told brandchannel. "They'll be refreshed this season."Continue reading...
Posted by Dale Buss on May 14, 2012 09:02 AM
Yahoo CEO and five board members step down as Ross Levinsohn named interim CEO and Scott Thompson discloses he has cancer.
Apple drops "4G" from UK iPad ads and reportedly bringing retina display to MacBook Pro while Foxconn prepares for Apple TV production.
Facebook co-founder renounces U.S. citizenship to avoid $600M in taxes as almost-over IPO roadshow focuses on mobile and Apple co-founder Steve Wozniak wants in. (Also, wish Mark Zuckerberg a happy 28th birthday today.)
ABC bids adieu to Desperate Housewives.
Ally mortgage unit files for bankruptcy.
Avon weighs sweetened offer from Coty. (Update: Coty withdrew its offer late Monday.)Continue reading...
Posted by Dale Buss on November 11, 2011 08:42 AM
BP claims victory in Russian case.
Boeing rides Dreamliner on confidence into Dubai Air Show.
Burger King deems new menu items a success.
CBS includes Charlie Rose and Gayle King in revised The Early Show roster.
Citigroup to sell EMI units for $4 billion.
Facebook retreats on privacy dispute with U.S. government.
GE foresees strong growth in emerging markets.
GM raises alarms in Europe with restructuring pledge as its Buick division bets on a lush interior in new Verano compact.
Kohl's adds $30 million to holiday marketing budget.Continue reading...
Posted by Shirley Brady on March 22, 2011 06:00 PM
Amazon Appstore for Android goes live (despite Apple lawsuit over its name) with free Angry Birds Rio download.
AOL reportedly shutters 30 of its web brands to fold into existing Huffington Post verticals.
Firefox 4 passes 1 million downloads in less than three hours, in race to beat Internet Explorer 9's 2 million in two days and eventual 25 million downloads.
Google loses $125 million Google Books settlement.
Howard Stern is suing Sirius XM over compensation.
HSBC is reportedly eyeing a $22 million CEO paycheck this year.Continue reading...
social media watch
Posted by Shirley Brady on March 1, 2011 07:15 PM
Watching Charlie Sheen join Twitter today — at the rate of 500 followers added per second, by one estimate — has been a fascinating demonstration of personal branding in the age of social media.
His first tweet included two made-up hashtags (#winning and #chooseyourvice), a twitpic showing two beverage brands to make a visual pun.
Girlfriend/porn star Bree Olson holds a Naked Juice while Sheen holds a childlike innocent drink (chocolate milk) from a family-run California dairy that's so teeny it doesn't appear to have a website: Broguiere's Farm Fresh Dairy, whose beverages are beloved by gourmands and earned Sheen praise from those in the know.
His first bio description, "Unemployed Winner," riffs on his "Winning" mantra about his self-described rockstar lifestyle and choices. The first batch of people that he's following includes Howard Stern and CNN's Piers Morgan, both of whom interviewed him this week; live-in "goddess" Olson; and actress Alyssa Milano.
As he prepares to respond on Twitter tonight to a 20/20 special on ABC, round one goes to ... @charliesheen.
Posted by Dale Buss on January 18, 2011 09:00 AM
Apple's Tim Cook steps into the spotlight as Steve Jobs goes on his second cancer-related medical leave.
Blockbuster seeks more cash from creditors.
Cheezburger Network raises $30M from investors.
Citigroup appears to have turned the corner.
Discovery resurrects former health channel that made way for the Oprah Winfrey Network.
Facebook suspends phone and address-sharing feature, spurs ad spending to est. $3B this year.Continue reading...
Posted by Shirley Brady on December 9, 2010 11:30 AM
The Boston Red Sox have reportedly signed Carl Crawford to a seven-year, $142 million contract, but the baseball deal pales in comparison to another multi-million contract this week.
Shock jock Howard Stern announced on his Sirius XM satellite radio show today that he has agreed a new five-year contract work $500 million which will also bring his show to mobile devices.Continue reading...
brand of crazy
Posted by Dale Buss on December 6, 2010 12:00 PM
In her own way and from the opposite direction ideologically, Dr. Laura Schlessinger has always been able to get under the skin as easily as shock jock Howard Stern. While their viewpoints and styles are diametrically opposed, they're soon to be two peas in an iPod as Dr. Laura prepares to join Stern on Sirius XM Radio beginning January 3.Continue reading...