Posted by Reneé Alexander on January 12, 2010 01:20 PM
The magazine industry is tough. But The Beaver, the 90-year-old history magazine based in Winnipeg, Canada, has had a particularly difficult journey.
The last issue of The Beaver, Canada’s second-oldest magazine, hits newsstands this week. The next one will be rebranded Canada’s History, in response to the venerable title’s inadvertent sexual connotation causing it to get snagged in spam filters and preventing the magazine from reaching a new generation of online readers.
The magazine was launched in 1920 to commemorate the 250th anniversary of the Hudson’s Bay Company, Canada’s oldest corporation, which built up its business on the backs of the fur trade.Continue reading...