Interbrand IQ: The Best Asian Brands Issue

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The Next Bonanza: Location, Location, Location

Posted by Sheila Shayon on August 25, 2010 03:00 PM

Now that Facebook has entered the location-based services market, "places" – and the information generated by users about those places – is the next digital bonanza.

What to do with all that geo-data? Comedian Stephen Colbert has his ideas. Brand marketers, meanwhile, are eager to reward users for recommendations.

According to Gigaom's Mathew Ingram, the next digital leap forward is for first-generation services like Foursquare "to effectively make social decisions easier." As for which service to go with? Decisions, decisions...Continue reading...

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