Plum Organics has grabbed a prime spot in the US market for healthy kids' foods by providing innovative, organic products like fruit purees in unique packaging such as pouches. Now the company is hoping to apply some of that magic touch to a social program on behalf of America's 16 million malnourished and undernourished kids.

The main vehicle for the initiative, called The Full Effect is Plum's new Super Smoothie, a pouch packed with nutritionally dense "super foods" including spinach, carrots, apples, white beans, oats and chia, designed specifically to fulfill the nutritional deficits of babies and toddlers.

"As a parent, and as a food company, we felt compelled to do something about" the problem, Neil Grimmer, CEO and co-founder of Plum Organics, told brandchannel. The "food-insecure" kids "are going without regular meals and can't grow and live to their potential."Continue reading...

Walmart is partnering with Nelly (yes, that Nelly) and DoSomething.org as part of the 2011 Tackle Hunger campaign this holiday season. The public is invited to participate at dosomething.org/tackle-hunger or by texting "HUNGER" to 38383 to get started.

John Deere, best known for its agricultural machinery and iconic slogan, "Nothing Runs Like a Deere," has just leaped like a deer into social media with the “Can Do” Project.

The brand is constructing a combine out of cans, using upwards of 300,000 cans of food and replicating a full-sized S-690 Combine, the world’s most powerful combine that can harvest over 350 acres of grain a day.

The cans are being collected via a Facebook drive with support from Hy-Vee Food Stores, and the completed sculpture will be 60 feet wide, 80 feet long and 16 feet tall weighing about 170 tons and exhibited at the John Deere Pavilion in downtown Moline, Illinois.Continue reading...

Pepsi is at it again, showing how a mega-brand can make a major difference, even one nickel at a time.

According to World Hunger, last year some “17.2 million households, 14.5 percent of households (approximately one in seven), were food insecure, the highest number ever recorded in the United States.”

Partnering with 7-Eleven convenience stores nationwide, the beverage giant will donate five cents from each 20-oz. Pepsi product purchased at a 7-Eleven store, or, in a growing trend of slacktivism spurred by social media, they'll double the donation if it involves checking in using Facebook Places.Continue reading...