cause marketing

SXSW 2015: Food Strike Takes Over Instagram to Eradicate Child Hunger

Posted by Sheila Shayon on March 17, 2015 10:02 AM

Can a food strike on Instagram drive awareness that 49 million Americans lack nutritious meals on a daily basis? Great Nations Eat is betting $100 million on a media campaign that it can.

Inspired by the 2012 documentary A Place At The Table, Great Nations Eat—in partnership with nonprofit Share Our Strength—is calling for a social media food strike at South by Southwest 2015, asking foodies to swap out the 25 million pictures of food posted daily on Instagram with its image.

The #FoodPicStrike hashtag is being plastered on napkins and distributed to Austin's food trucks and restaurants to "temporarily hack the food culture on Instagram,” according to Share Our Strength. The basic message: “America Can’t Be Great on an Empty Stomach.”Continue reading...

corporate citizenship

Unilever Gives Youths a Global Soap Box to Address Hunger

Posted by Sheila Shayon on November 10, 2014 03:26 PM

Twitter founder Biz Stone coined the phrase, "Philanthropy is the new marketing." Unilever appears to agree.

In a branding move that reinforces its mission of a brighter tomorrow, the consumer packaged goods giant has launched a video series, #BrightFuture Speeches, highlighting youths' ideas on how to address one critical barrier to achieving that goal: food poverty.

Over the next five weeks, the series will follow a group of young activists as they campaign against hunger and food poverty in various parts of the world, including Indonesia, the UK and North America. Continue reading...

Plum Organics Combats Malnutrition with Smoothie Initiative

Posted by Dale Buss on April 17, 2013 02:14 PM

Plum Organics has grabbed a prime spot in the US market for healthy kids' foods by providing innovative, organic products like fruit purees in unique packaging such as pouches. Now the company is hoping to apply some of that magic touch to a social program on behalf of America's 16 million malnourished and undernourished kids.

The main vehicle for the initiative, called The Full Effect is Plum's new Super Smoothie, a pouch packed with nutritionally dense "super foods" including spinach, carrots, apples, white beans, oats and chia, designed specifically to fulfill the nutritional deficits of babies and toddlers.

"As a parent, and as a food company, we felt compelled to do something about" the problem, Neil Grimmer, CEO and co-founder of Plum Organics, told brandchannel. The "food-insecure" kids "are going without regular meals and can't grow and live to their potential."Continue reading...

doing good

Walmart, and Nelly (Yes, Nelly) Tackle Hunger

Posted by Shirley Brady on November 17, 2011 11:32 AM

Walmart is partnering with Nelly (yes, that Nelly) and as part of the 2011 Tackle Hunger campaign this holiday season. The public is invited to participate at or by texting "HUNGER" to 38383 to get started.

doing good

John Deere Brings Can Do Spirit to Facebook Cause Marketing

Posted by Sheila Shayon on November 15, 2011 03:01 PM

John Deere, best known for its agricultural machinery and iconic slogan, "Nothing Runs Like a Deere," has just leaped like a deer into social media with the “Can Do” Project.

The brand is constructing a combine out of cans, using upwards of 300,000 cans of food and replicating a full-sized S-690 Combine, the world’s most powerful combine that can harvest over 350 acres of grain a day.

The cans are being collected via a Facebook drive with support from Hy-Vee Food Stores, and the completed sculpture will be 60 feet wide, 80 feet long and 16 feet tall weighing about 170 tons and exhibited at the John Deere Pavilion in downtown Moline, Illinois.Continue reading...

doing good

Pepsi and 7-Eleven Boost Feeding America

Posted by Sheila Shayon on October 25, 2011 02:38 PM

Pepsi is at it again, showing how a mega-brand can make a major difference, even one nickel at a time.

According to World Hunger, last year some “17.2 million households, 14.5 percent of households (approximately one in seven), were food insecure, the highest number ever recorded in the United States.”

Partnering with 7-Eleven convenience stores nationwide, the beverage giant will donate five cents from each 20-oz. Pepsi product purchased at a 7-Eleven store, or, in a growing trend of slacktivism spurred by social media, they'll double the donation if it involves checking in using Facebook Places.Continue reading...

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