The Return Of Hunter & the Bear

That’s Hunter and Bear's 2012 birthday party teased in the video above.

In 2010, as we reported, a Tipp-Ex ad featuring a hunter and a bear in the woods was the first interactive video ever on YouTube. 

In the first season of the adventures of the Hunter & the Bear, “A hunter shoots a bear” asked viewers to "White and Rewrite THE STORY." The campaign generated more than 50 Million views on YouTube, was shared 1.2 million times on Facebook and generated 220k tweets. The viral buzz created 30% more business for the brand during the back-to-school market and garnered the campaign more than 20 international awards. Continue reading...